An animation of portraying Sint Maarten as an option to seek refuge from the snow storm currently active in the Northeastern United States was a hit on social media this Wednesday. It was one of the fruits of the branding project of Sint Maarten creatives and the Sint Maarten Hospitality and Trade Association (SHTA) started last year in August 2016. The movie went viral as various Sint Maarten hotels assisted in spreading the commercial, aided by their most loyal guests and sympathizers abroad. Reactions came in from as far as Russia.
The feature portrays a US highway in a snowy, grey background, and two hands shaping a heart with images from a Sint Maarten beach. The image was created by local Sint Maarten creative Loic Bryan (Artistic Drive), who animated the branding work he did with Arun Jagtiani, Ronny Busby and Eduardo DeHaay. Click here for the full article.
