Each year, the St. Maarten Hospitality & Trade Association (SHTA) and L’Association des Hoteliers de St. Martin (AHSM) in conjunction with the St. Maarten Tourist Bureau and the Office de Tourisme de St. Martin organize the largest trade show in the North Eastern Caribbean for Airlines, Tour Operators, Travel Agents, Travel Writers, and Event Planners from the US, Canada, Europe, and Latin America. The tradeshow provides a unique opportunity for local and regional hoteliers, ground handlers and activities providers to present their tourism products, network and negotiate prospective business opportunities.

The event provides 1.5 days of pre-scheduled appointment sessions and activities where these Buyers can meet and conduct business with Suppliers in the tourism industry.

SMART will be held alternately on the Dutch side or the French side of the island, a tradition which dates back to its inception. Last year, 2015, the event took place at Sonesta Maho on the Dutch side. In line with the tradition, SMART 2016 will be held on the French side.

In previous years, SMART featured suppliers from Anguilla, Antigua, Barbuda, British Virgin Islands, Dominica, Guadeloupe, Montserrat, Saba, St. Eustatius, St. Barthelemy, St. Kitts & Nevis and St. Maarten-St. Martin.