SHTA Sends In Recovery Recommendations, Commends Marines, Marechaussee, KPSM & VKS for relief assistance

October 4, 2017

SHTA Sends In Recovery Recommendations, Commends Marines, Marechaussee, KPSM & VKS for relief assistance

The Sint Maarten Hospitality and Trade Association (SHTA) has sent in a first broad advice for economic recovery of country Sint Maarten. The association was requested to share its ideas for country Sint Maarten’s future by the Workgroup National Recovery Plan led by Joan Dovale. Its first recommendations were drafted based on many talks with its member companies from Hospitality and Trade sectors. First and foremost, the Sint Maarten Hospitality and Trade Association (SHTA) very much regrets the loss of human life and injuries caused by the hurricane and expresses deeply felt sympathy to the families of victims, as well as the tremendous damage done to Sint Maarten society at large, where no one has been left untouched. For a long time, the mantra of SHTA has been “Make St. Maarten A Great Place to Live and It will be a Great Place to Visit”. In other words, building a great tourism destination can only go hand in hand with…

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SHTA / ORCO Bank SXM Young Professionals Mixer Draws 120 Business Talents

March 30, 2017

SHTA / ORCO Bank SXM Young Professionals Mixer Draws 120 Business Talents

On Thursday, March 30th 2017, the first SXM Young Professionals Mixer at Oranje Café on Walter Plantz Square drew 120 young professionals looking to expand their network and to introduce them to SHTA. The crowd consisted of young Sint Maarten business talent invited by the Sint Maarten Hospitality and Trade Association (SHTA) and ORCO Bank. The Young Professional Mixer was an initiative to encourage networking amongst the newest professionals having recently entered the workforce, as well as those well established, to mix and mingle and navigate future opportunities or just simply meet each other. By means of the Young Professional Mixer, ORCO Bank and the SHTA tried to recognize those Sint Maarteners relatively new to the workforce…

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EPIC and SHTA sign Collaborative Agreement towards sustainable tourism

March 23, 2017

EPIC and SHTA sign Collaborative Agreement towards sustainable tourism

Philipsburg – On Thursday March 23rd the partnership between the Sint Maarten Hospitality and Trade Association (SHTA) and the local non-profit foundation Environmental Protection in the Caribbean (EPIC) was strengthened by the signing of the collaborative agreement to promote sustainable tourism through the Blue Flag and Green Key eco-label awards. The event was held at Holland House Beach Hotel in Philipsburg, the newest Green Key awarded site for Sint Maarten, in anticipation of the official Green Key Award ceremony and sustainability expo which acknowledges the exceptional efforts of the awardees, being in the forefront of sustainable tourism for the hotel industry. The event, to be held in May, will also award Princess Heights Luxury Boutique Condo Hotel for its third consecutive year as a Green Key Hotel. Click here for the full article.

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SHTA launched new marketing Campaign “The Calm in your Storm”

March 16, 2017

SHTA launched new marketing Campaign “The Calm in your Storm”

An animation of portraying Sint Maarten as an option to seek refuge from the snow storm currently active in the Northeastern United States was a hit on social media this Wednesday. It was one of the fruits of the branding project of Sint Maarten creatives and the Sint Maarten Hospitality and Trade Association (SHTA) started last year in August 2016. The movie went viral as various Sint Maarten hotels assisted in spreading the commercial, aided by their most loyal guests and sympathizers abroad.  Reactions came in from as far as Russia. The feature portrays a US highway in a snowy, grey background, and two hands shaping a heart with images from a Sint Maarten beach.  The image was created by local Sint Maarten creative Loic Bryan (Artistic Drive), who animated the branding work he did with Arun Jagtiani, Ronny…

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NIPA & SHTA Sign Work Experience Training MOU

January 17, 2017

NIPA & SHTA Sign Work Experience Training MOU

CAY HILL – On January 17th 2017, the Chairman of the National Institute for Professional Advancement (NIPA) board, Antonio Aventurin and the Chairlady of the St. Maarten Hospitality and Trade Association (SHTA) board, Lorraine Talmi signed a Memorandum of Understanding (MOU). Additional persons who were present to witness the signing, and who will be directly involved in the activities outlined in the MOU included: NIPA Interim Executive Director Patricia Lourens- Philip, NIPA Interim director, Tasheena Maccow-Thomas, Renatta de Weever representing the Hospitality sector at NIPA, NIPA Job Coach Coordinator Andrea Gibson-Paul and SHTA Executive Director Wyb Meijer. Click here for the full article.

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SHTA & Carib launched the 1st Annual Event Calendar

January 12, 2017

SHTA & Carib launched the 1st Annual Event Calendar

Philipsburg – SHTA is proud to hand the Annual Events Calendar to their main sponsor Carib/Shandy Beer. Last Thursday, January 12th, Carib brand manager Cleon Frederick and International Liquors & Tobacco (ILTT) CEO John Leone officially kicked off the SHTA St. Maarten Calendar Tour with the SHTA team. ILTT being a longtime active member and partner in large to SHTA events, this Thursday’s location for the official launch felt befitting. Together with Carib, SHTA launched the Annual Event Calendar portraying key activities for Sint Maarten and the surrounding islands. The idea behind the calendar is to show all that there is always something to do on St. Maarten, and to encourage more visitors to those events themselves….

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SHTA and CCSXM 2016 organizing committee host Preliminary Culinary Competition – CHTA Taste of the Caribbean

February 2, 2016

SHTA and CCSXM 2016 organizing committee host Preliminary Culinary Competition – CHTA Taste of the Caribbean

PHILIPSBURG – The St. Maarten Hospitality & trade Association along with the Organizing committee for the 2016 Culinary Competition St. Maarten/Saint Martin are pleased to announce the winners of the Senior Chef placement on the National Team to represent St. Maarten in the Taste of the Caribbean in Miami. Pieter Holstein – Executive Chef of the Food…

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More in 2015

July 1, 2015

July 2015: Get ready to Unleash the Summer Sweepstakes. August 2015: Introduction if the new digitized membership administration. Relaunchof the Action Website. October 2015: SHTA Job Fair a partnership with the Department of Labour resulted in a very successful fair. 145 registered visitor.

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SHTA Signs MOU with the University of St. Maarten

March 11, 2015

SHTA Signs MOU with the University of St. Maarten

SHTA signs MOU with the University of St. Maarten during Educational Mixer at Melange Restaurant.

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The SHTA welcomes Anenda Zaandam as new Executive Director

February 13, 2015

The SHTA welcomes Anenda Zaandam as new Executive Director

PHILIPSBURG -The St. Maarten Hospitality and Trade Association (SHTA), the largest private business representative on the island, welcomes Ms. Anenda Zaandam as its new Executive Director. The appointment of Ms. Zaandam follows the resignation of Ms. Karen Hana who’s her hard work and grand efforts, during her time with the association, were greatly appreciated. Anenda Zaandam, Certified Hospitality Educator of the American Hotel & Lodging Association…

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The Launch of the 1st Visit Magazine

January 5, 2015

The Launch of the 1st Visit Magazine

Launch of Visit St. Maarten SHTA & North South Net Celebrate Visit St. Maarten Book Launch.

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July 7, 2014

The SHTA, together with STB, presented its “Save the Summer” plan.

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March 10, 2014

In March 2014 Emil Lee decided to tender his resignation as President of SHTA as well as his position on the board of the SHTA.

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June 10, 2013

In 2013 the SHTA, together with the Environmental Protection in the Caribbean (EPIC), presented the Blue Flag and Green Key eco-labels.

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Karen Hana appointed as SHTA’s Executive Directo

March 25, 2013

Karen Hana appointed as SHTA’s Executive Directo

The St. Maarten Hospitality and Trade Association (SHTA), the largest private business representative on the island representing a broad range of companies, has named Karen Hana as its new Executive Director following the resignation of Alfred Harley. SHTA President Emil Lee said in a press release issued March 22, 2013 “The entire board is happy to welcome Karen to SHTA; her many years of experience in tourism brings a depth of knowledge that we are anxious to take advantage of.” Hana, a graduate of the Hotel Management School in The Hague, brings more than 25 years of extensive hotel and timeshare experience on St. Maarten and in the Caribbean. She has been on the island since 1994, when she took on the position of Director of the Conference Centre at Mullet Bay…

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June 14, 2010

The SHTA was awarded the CHTA 2010 newsworthy award for its electronic membership newsletter that is distributed twice monthly.

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March 8, 2010

In 2010 the Visitstmaarten.com Call Center , a joint initiative by the SHTA and UTS, was realized.

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April 6, 2009

The Dollar-A-Day project has contributed to a number of key events such as a donation to The Love of Kids Foundation, a donation to the SXM Pride Foundation and SHTA donated to the Lab Sports Academy Foundation.

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May 14, 2007

In 2007 the SHTA Launched its Fun Miles Plus Card.

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February 13, 2006

The project  “The Vision, a work in progress” was launched in 2006.

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January 3, 2005

The SHTA Official Publication, the Experience St. Maarten/St. Martin was launched in January  2005

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SHTA Tourism Discount Card

September 13, 2004

SHTA Tourism Discount Card

September 2004 The SHTA launched their SHTA Tourism Discount Card that offers all SHTA member employees discounts at a number of participating properties to demonstrate that tourism is important to the island and it also gives back to the local community. A total of 3500 cards were distributed to hospitality and hospitality-related employees.

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SHTA Auction Website

April 5, 2004

SHTA Auction Website

April 2004 The SHTA launched the website, stmaartenauction.com, as a fundraising effort for the association. Properties participating in the auction are promoted online on the consumer website in return for donating a week stay.

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More in 2004

January 5, 2004

October 2004 Operation Awareness, the SHTA tourism awareness program, was launched in the schools with a number of presentations to primary and secondary schools aimed at sensitizing students on the importance of tourism for the island. October 2004 The SHTA held its second Annual General Managers’ Retreat with a total of 16 general managers attending to discuss operational, marketing and human resource issues. September 2004 The SHTA held its annual Marketing Meeting with its hotel members to discuss product upgrades, trends and changes in the marketplace, as well as new airlift to the island. September 2004 The SHTA held a large clean-up campaign in the Suckergarden area as part of the Tourism Awareness Program. Over 150 bags of trash were…

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SHTA 1st General Managers’ Retreat

October 13, 2003

SHTA 1st General Managers’ Retreat

October 2003 The SHTA organized the first annual General Managers’ Retreat at Port de Plaisance where general managers received updates on SHTA activities and programs and were able to discuss a number of marketing, human resources and operational issues with moderators including interim labor department head, Rafael Boasman, GEBE diretor, Julius Lambert, and University Dean, Charles Armitage as well as Nature Foundation representative Andy Caballero. In that same month SHTA executed a salary survey in the hospitality sector as part of the requests made by general managers during the SHTA General Managers’ Retreat.

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More in 2003

January 6, 2003

December 2003 The first Cruise Conversion Coin was given to the one-millionth passenger as part of the launch of the Cruise Conversion Program. The cruise conversion program was coordinated in cooperation with the Commissioner of Tourism, Theo Heyliger, the St. Maarten Tourist Bureau, the Harbor Holding Company, the St. Maarten Ports Authority and the SHTA. November 2003 The SHTA assisted with…

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The Beginning of SMART

April 8, 2002

The Beginning of SMART

April of 2002 marks the beginning of SMART (The Sint Maarten / Saint Martin Annual Regional Tradeshow. The first St. Maarten/St, Martin Annual Regional Tradeshow is held at the Maho Beach Resort from April 25-27. The tradeshow was a joint effort of the SHTA and AHSM (French Hotel Association) assisted logistically by the Caribbean Hotel Association (CHA). SMART offers a professional way to bring together the movers and shakers in the tourism industry for St. Maarten/St. Martin, and the surrounding islands of the North-Eastern Caribbean.

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More in 2002

February 4, 2002

September 2002 The SHTA submitted its impact report to the 911 Taskforce, installed by government to determine the impact of the terrorist attacks on the United States and the economy of St. Maarten. August 2002 The St. Maarten Bucks program is launched. The goal of the program is to achieve value-added sales promotions to maintain profitable hotel rates, instead of price discounting. The Bucks are an incentive for visitors to come to St. Maarten and shop, dine, or participate in excursions and activities that are available on the island since the bucks are of no value if not spent and cannot be used on neighboring…

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Emil Lee was Elected President of The SHTA

April 30, 2001

Emil Lee was Elected President of The SHTA

In April 2001 Emil Lee was elected president of the St. Maarten Hospitality & Trade Association.

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More in 2001

April 23, 2001

A partnership with the St. Maarten Nature Foundation was established though representation on the SHTA board. The National Tourism Organization (NTO) was incorporated. The board consists of nine stakeholders from government, private sector, and labor. The SHTA is represented on the board by its president. The Dutch government made NAF 3.8 million available…

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More In 2000

July 3, 2000

The SHTA’s annual fundraiser was held at the Palm’s Grill Restaurant at Maho Beach Resort & Casino. The theme of the evening was Stars & Stripes to show support for the September 11 tragedy. The SHTA website, www.shta.com, is used to promote special vacation packages from SHTA member properties. The SHTA Board of Directors mandated a Steering Committee to evaluate the functioning of the Association in term of effectiveness and efficiency. The recommendations were adopted unanimously. 2000 September 2000 Jelle Hamstra is employed in the position of Project Manager. July 2000 The SHTA and the ST. Maarten Timeshare Association join forces to reduce costs. Jennifer Ajubi was employed for the SMTA.

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SHTA’s Dollar-A-Day program (DAD) was introduced

April 3, 2000

SHTA’s Dollar-A-Day  program (DAD) was introduced

April 2000 Approved in September 1999, the SHTA introduces the Dollar-a-Day Fund. Guests at participating properties are requested to contribute $1 per day of their stay to the fund that finances product development, educational and environmental programs, as well as destination marketing and research. The fund is a unique opportunity for…

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More in 1999

January 4, 1999

January 1999 The St. Maarten Voice wins the CHA Regional Award for outstanding communications at the Caribbean Leadership Conference in San Juan, Puerto Rico. The SHTA facilitated environmental audits for various member resorts to qualify for the internationally accredited ISO14001 Green Globe certification standards. The SHTA also obtained a grant from the MINA (Milieu Fonds Nederlandse Antillen) for a pilot Ecoroom project in St. Maarten. 1999

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SHTA launched its own website www.shta.com

January 1, 1999

SHTA launched its own website www.shta.com

The Socio-Economic Council for the Island Territory of St. Maarten was formally approved and installed, including the representation of the SHTA. The SHTA launches its own website, www.shta.com. The site offers information about SHTA programs and services, as well as generic information about St. Maarten as a tourist destination and investment destination. The draft articles of incorporation for a tourism foundation or corporation headed by a public-private sector tourism board were presented to the Executive Council. The Executive Council agreed in principle to the privatization of the Tourist Bureau and transformation in to what is called the National Tourism Organization (NTO). The SHTA is represented on the Emergency Operation Committee (EOC) that is chaired by the Lt. Governor. The SHTA issues members advisories pre and post strike as well as special procedures and…

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December 7, 1998

December 1998 The St. Maarten Labour Office and Qualitivity Inc. open a Job Center. SHTA supported this center via the St. Maarten Voice and membership information bulletins.

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October 5, 1998

In October of 1998 Anne Marie Scot promoted to Office Manager. Jacqueline Williams was employed as Executive Assistant.

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SHTA Changed its Name

March 9, 1998

SHTA Changed its Name

In March of 1998 the SHTA change its name to St. Maarten Hospitality and Trade Association enabling the SHTA to became a representative of the total private sector, instead of just a hotel association. The slogan “Tourism is Everybody’s Business” was introduced. The SHTA broadens its scope to include the trade sector of St. Maarten. The Association’s goal is to also offer its benefits to other sectors that rely on the hospitality sector, due to the island’s large dependence on tourism. The change was also reflected in the new name: The St. Maarten Hospitality & Trade Association. This widened scope was also reflected in the addition of two more disciplines to the board, including Restaurant and Marine Trades directors.

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The St. Maarten Voice

March 2, 1998

The St. Maarten Voice

The SHTA starts publishing a monthly newspaper, The St. Maarten Voice. Approximately 5,500 copies are distributed each month free of charge. SHTA challenged the present structure of license fees, which SHTA feels should be collected as retributions, not levied as taxes. In particular SHTA filed a notice of objection over increased restaurant license fees on behalf of over 20 members of its Restaurant Division. The Association was forced to forward the matter to the Appeals Court for tax-related matters. The first proposal for the development of a St. Maarten Tourism Statistical Information System (TSIS) was presented to government and SHTA. SHTA filed a notice of objection for over 20 members of its Hotel Division who were confronted with a retroactive 5% room tax assessment over service charge and other room tax-related changes under a new interpretation of an existing Island Ordinance Room Tax. SHTA’s subsequent negotiations with the…

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March 4, 1996

In March of 1996 Anne Marie Scot was employed as Executive assistant; Marc van de Bilt was promoted to Executive Director.

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SHTA Became Part of the Disaster Team

September 5, 1995

SHTA Became Part of the Disaster Team

Between 1995 and 1999 Sint Maarten suffered tremendous damage caused by major hurricanes. The SHTA assisted in many ways to coordinate guests off the island safely. SHTA became part of the disaster team(s).

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March 6, 1995

March 1995 Marc van de Bilt was employed as Executive Assistant.

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SHA Changed its Name to SHTA

July 1, 1991

In 1991 The SHA changed its name to SHTA (St. Maarten Hotel and Tourism Association) and was founded as a non-political, non-profit organization for an unlimited time.

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Separate Hotel Associations

January 1, 1975

Separate Hotel Associations

In 1975  for the Dutch and the French parted ways  and continued working together as separate hotel associations.

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Hide – Away Destination

January 1, 1972

Hide – Away Destination

During the period between 1970 and 1980 the island obtained it name “Hide – away destination”

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SHTA was Founded

May 4, 1970

SHTA was Founded

In 1970 the SHTA was founded as the St. Maarten Hotel Association (SHA) on St. Maarten

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