SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

SMART Partners Officially Kick Off Road to the 2026 Edition

On Thursday November 6th, the four historic partners of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) officially began the eight-month runway to its 18th edition, taking place June 22nd–26th, 2026. The venue was held at Grand Case Beach Club’s new...

Princess Juliana International Airport Celebrates St. Maarten’s Day with Johnny Cakes for Passengers and Employees

Princess Juliana International Airport Operating Company N.V. (PJIAE) proudly joined the celebration of the 66th St. Maarten’s Day, beginning the morning with participation in the Around-the-Island Relay Race. This marked the first time an official PJIAE team took...

Multi Ship Days Kicks Off 2025-2026 Cruise Season

PORT ST. MAARTEN – The first five cruise ship day took place on Thursday, November 6, 2025, signaling we are now in high season 2025-2026. The ships in port were the Azamara Quest, Star Pride, Valiant Lady, Star of the Seas, and Independence of the Seas, bringing...

Mindful Retreat for a Cause: Community Comes Together to Support Freegan Food Foundation

ST. MAARTEN, October 2025 — On Saturday, November 8th, from 9:00 AM to 3:00 PM, Inspired, in collaboration with Freegan Food Foundation and Villa Avanti, invites the community to a Mindful Retreat for a Cause — a rejuvenating day of reflection, connection, and...

Princess Juliana International Airport Appoints New Corporate Communications Officer

Simpson Bay, St. Maarten November 4,2025 — Princess Juliana International Airport Operating Company N.V. (PJIAE) is pleased to announce the appointment of Ms. Cassie Schoutens as the new Corporate Communications Officer. Ms. Schoutens, who has been an integral part of...

Winair Hosts Groundbreaking RABIC Conference to Advance Regional Travel 

The conference was attended by delegates from various islands in the Eastern Caribbean. SIMPSON BAY--Winair successfully hosted the inaugural Regional Aviation and Border Interconnectivity Conference (RABIC), marking a milestone in regional collaboration among...

The World is Invited to Celebrate Sint Maarten Carnival 55! II Brothers Entertainment Marks 5 Years of Unstoppable Vibes with a Massive Anniversary Show — Saturday, APRIL 25, 2026!

PHILIPSBURG, SINT MAARTEN – November 4, 2025. The countdown is on! The heartbeat of the Caribbean is calling Sint Maarten Carnival is turning 55, and II Brothers Entertainment is celebrating 5 epic years of bringing world-class entertainment to the island’s...

JW Marriott to Host St. Maarten / St. Martin Annual Regional Tradeshow (SMART) 2026

The JW Marriott St. Maarten Beach Resort & Spa will host the 18th edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART), scheduled for June 22–26, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA) on...

Daily Herald Article “SHTA: Recent Hotel Robberies ‘A Concern,’ But St. Maarten Still Among Safest Destinations”

PHILIPSBURG--The St. Maarten Hospitality and Trade Association (SHTA) has described the recent robberies at jewellery stores located inside hotels as “a concern,” but stressed that such incidents remain exceptions in what it called one of the Caribbean’s safest...

Princess Juliana International Airport Welcomes the Princess Walk to its Runway for the First Time

Simpson Bay, St. Maarten October 27, 2025 – Last Sunday at 4 am (before the start of a regular day at the airport) Princess Juliana Internation Airport (SXM) transformed its runway into a glowing path of pink for the first ever annual Breast Cancer Awareness Princess...