SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

Anguilla, Saba, and Statia to Host “Meet the Neighbors” SMART Program

Anguilla, Saba, and Statia (St. Eustatius) will be the official host destinations of the “Meet the Neighbors” program in the 18th St. Maarten / St. Martin Annual Regional Tradeshow (SMART). This was announced today by the St. Maarten Hospitality & Trade...

Sint Maarten Marine Trades Association Celebrates a Successful Crew Year’s Eve 2026

Simpson Bay, St. Maarten – The Sint Maarten Marine Trades Association (SMMTA), in collaboration with the Simpson Bay Fireworks Association, is pleased to reflect on the successful execution of Crew Year’s Eve 2026, held on Friday, January 9, in Simpson Bay. Crew...

Tourism Partners Collaborate to Improve Villa & Condo Data with “Lighthouse”

On the initiative of the St. Maarten Hospitality & Trade Association (SHTA), several island tourism partners have jointly purchased the Lighthouse tourism intelligence platform in conjunction. This online application actively monitors independent vacation rental...

Reggae Fever: 27th Annual Tribute to Bob Marley

Date: February 6, 2026Time: 9:00 PMLocation: Soggy Dollar Bar, St. Maarten St. Maarten will come alive with the heartbeat of reggae as we celebrate the 27th Annual Tribute to Bob Marley on his earth strong day, February 6. This year’s event, Reggae Fever, honors the...

Caribbean Hotel & Tourism Association (CHTA) Announces Presence at SMART 2026

The Caribbean Hotel & Tourism Association (CHTA) this week announced its participation in the June 22–26, 2026 St. Maarten / St. Martin Annual Regional Tradeshow (SMART). As with the 2025 edition, the regional tourism federation will have a prominent presence at...

Sint Maarten Marine Trades Association Announces Crew Year’s Eve 2026 Celebration on Friday January 9

January 6, 2026 - Simpson Bay, St. Maarten – The Sint Maarten Marine Trades Association (SMMTA), in collaboration with the Simpson Bay Fireworks Association, is pleased to announce the return of Crew Year’s Eve, set to take place on Friday, January 9, 2026. Crew...

Port St. Maarten to Welcomed New Year with Dual Inaugural Calls from Sun Princess and Allura

PORT ST. MAARTEN – Port St. Maarten Group (PSG) is proud to announce a historic start to the New Year as it welcomed two magnificent vessels for their maiden calls to the "Friendly Island." On January 1, 2026, the Port will host Princess Cruises' next-generation...

Princess Juliana International Airport Partners with Rise Foundation to Support Local Youth this Holiday Season

Simpson Bay, St. Maarten December 24th, 2025 –Princess Juliana International Airport Operating Company N.V. (PJIAE) is proud to announce its collaboration with the RISE Foundation, reinforcing the organization’s ongoing commitment to supporting local youth and...

SHTA Presents 1st 2026 Events Calendar to Amstel Bright at Divico

As "Sneak Preview", the first edition of the 2026 SHTA Events Calendar was ceremonially handed over to Zoila Sanchez, Amstel Bright Brand Manager at Heineken/Divico Distributors. Though the official launch event will take place on an official 15th January ceremony,...

Preparations Underway to Ring in 2026 in Great Bay. Mariners Advised to Adhere to Exclusion Zone

PORT ST. MAARTEN – Port St. Maarten Group (PSG) is excited to announce that preparations are underway for the spectacular year-end fireworks display over Great Bay, a highlight of the country’s New Year’s celebrations at midnight on Wednesday, December 31. PSG is...