SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

SHTA / EHP launch New SHTA Academy Trainings Series with Progressional People Caribbean

After two series of well visited trainings in July and November 2024, SHTA Academy has announced two new series of trainings for hospitality and business professionals in June and October 2025. The 2025 trainings will be sponsored by Progressional People Caribbean...

Maho Beach Webcam to Welcome SMART Attendees with Special Message

SHOWME Caribbean, a leading digital marketing agency, will celebrate a year of uninterrupted live streaming and plane tracking from its Maho Beach Webcam with a special welcome message for attendees of the 2025 St. Maarten/St. Martin Annual Regional...

St. Maarten Food Crisis: Over 200 Families Apply for Aid, But Funds Fall Short

St. Maarten – February 26, 2025 – The Freegan Food Foundation has seen an unprecedented surge in demand for its Client Choice Food Market during this 7th round of applications, with over 200 families applying for aid. Despite meeting eligibility requirements, most of...

Largest Visit Magazine to-date launches at Mix Rooftop Bar

Divi Little Bay Resort's Mix Rooftop Bar was the inspiring host location of the 2025 edition of St. Maarten Hospitality & Trade Association in-room magazine, Visit St. Maarten / St. Martin, this Wednesday. Publisher NorthSouthNet (NsN) officially revealed the most...

Princess Juliana International Airport Partners with SMART 2025

Simpson Bay, St. Maarten – February 5, 2025 – St. Maarten Princess Juliana International Airport (PJIA) will once again partner with the upcoming St. Maarten / St. Martin Annual Regional Tradeshow (SMART) this March 31st to April 4th. This was announced today by...

Princess Juliana International Airport Represented at Routes America 2025

Simpson Bay, February 20, 2025 – Last week Princess Juliana International Airport (PJIAE) successfully participated in Routes Americas 2025, an annual event that brings together aviation decision-makers from across the region. The goal of PJIAE’s presence at the event...

Princess Juliana International Airport Hosts Fourth Runway Run with Over 175 Participants

Simpson Bay, February 17, 2025 –  Princess Juliana International Airport Operating Company N.V. (PJIAE) successfully hosted the fourth annual 2.3km Runway Run, bringing together more than 175 airport colleagues and community partners for a unique fitness...

SXM DOET and EPIC Invite Volunteers for Fort Amsterdam Cleanup & Learn Event

Giving back to the community and environment is a year-round commitment, and SXM DOET, in collaboration with Environmental Protection in the Caribbean (EPIC), is inviting volunteers to take action. Nonprofit organizations, community groups, and individuals are...

The Sun in Shining in St. Maarten – The Wailers Set to Headline 45th St. Maarten Heineken Regatta

Simpson Bay, St. Maarten, February 10, 2025 – The St. Maarten Heineken Regatta is proud to announce reggae legends The Wailers as the headline act for its 45th Anniversary celebration! The globally renowned band will take center stage on the final night of...

St. Maarten Hospitality & Trade Association Completes Distribution of 2025 Events Calendar

This week, the St. Maarten Hospitality & Trade Association (SHTA) completed the distribution of its anticipated 2025 edition of its annual Events Calendar. The calendar showcases a vibrant array of events and activities throughout the year, capturing the essence...