SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

Bid. Win. Enjoy.
StMaartenAuction.com is your go-to platform for discounted hotels, dining, and island experiences—starting at up to 50% off!

The SHTA Academy provides practical training programs that help individuals build skills, improve service, and grow within St. Maarten’s hospitality sector. For more information email events@shta.com

During the full St. Maarten Flavors Month, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price. 

Kooyman St. Maarten Celebrates 20 Years with Customer Appreciation Surprise Party

Kooyman St. Maarten is celebrating a special milestone this Saturday, November 7, marking 20 years of serving the St. Maarten community. To commemorate the occasion, the hardware store is inviting customers to join a Surprise Party from 10:00 AM to 2:00 PM, featuring...

Team Sint Maarten/St. Martin Gears Up for Return to Taste of the Caribbean

For the first time since 2017, Team Sint Maarten/St. Martin is preparing to represent the island at the prestigious Taste of the Caribbean culinary competition, taking place in Barbados later this month. Following a hiatus of several years during which the competition...

FREEGAN Invites Everyone to a Fun-Filled Family Fun Day This Saturday!

Free food, free drinks, free goody bags and plenty of community spirit for everyone! Looking for a fun way to spend your Saturday morning? FREEGAN foundation is opening its doors to the entire community for a special Family Fun Day on Saturday, October 31, from 9:00...

Binational St. Maarten / St. Martin Taste of The Caribbean Team Revealed

The St. Maarten / St. Martin Team to compete in the prestigious "Taste of The Caribbean" competition will consist of Senior Chef Jewel Daal, Pastry Chef Djaya Coupey, Junior Chef Jamal Dormoy. and Bartender Erion Peterson. "Taste" 2017 veteran Renata de Weever will be...

Orco Bank and SMMC Continue Partnership for Breast Cancer Awareness Month with 300 T-Shirt Handover

Orco Bank, through its Orco Cares Program, is proud to continue its partnership with St. Maarten Medical Center (SMMC) in support of Breast Cancer Awareness Month, encouraging women across Sint Maarten to prioritize their health and get screened. As part of the...

St. Maarten & St. Martin to Send First ‘Taste of the Caribbean’ Team Since 2017

St. Maarten and St. Martin will send a joint team of culinary professionals to the prestigious Taste of the Caribbean competition, held this November in Barbados by the Caribbean Hotel and Tourism Association (CHTA). The combined team will represent both sides of the...

Princess Juliana International Airport’s Princess Walk 2026 Brings Community Together and Raises US$10,000 From Breast Cancer Awareness

Princess Juliana International Airport (PJIA) once again opened its doors and runway to the community early Sunday morning for the third edition of the Princess Walk, bringing together an even larger group of participants in support of breast cancer awareness and...

Winair and Government of Montserrat Sign Three-Year Air Transport Agreement

Windward Islands Airways International (Winair) N.V. is pleased to announce that it has signed a cooperation agreement with the Government of Montserrat to provide scheduled air transportation between St. Maarten (SXM) and Montserrat (MNI). Under the agreement, Winair...

Princess Juliana International Airport and St. Maarten Airlines and Handlers Association Strengthen Collaboration Ahead of 2026/2027 High Season

– As Princess Juliana International Airport (PJIA) prepares for an anticipated increase in passenger traffic during the upcoming 2026/2027 high season, airport management and representatives of the St. Maarten Airline Handlers Association (SAHA) recently met to review...

Winair Invites Passengers Across its Network to Share Their Experiences

Windward Islands Airways International (Winair) N.V. will launch its Passenger Experience Survey on October 8, 2026, inviting passengers across its network to share feedback about their experiences with the airline during the past 12 months. Passengers who have...