SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

Bid. Win. Enjoy.
StMaartenAuction.com is your go-to platform for discounted hotels, dining, and island experiences—starting at up to 50% off!

The SHTA Academy provides practical training programs that help individuals build skills, improve service, and grow within St. Maarten’s hospitality sector. For more information email events@shta.com

During the full St. Maarten Flavors Month, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price. 

SXM Airport Opens its Doors for the Second Shopping Experience

After welcoming more than 800 visitors during its first edition, Princess Juliana International Airport is preparing to once again transform its terminal into an evening of shopping, entertainment, and community connection with the return of its Shopping Experience on...

Sea Trek & Rainforest Adventures to Host SMART “Surprise Event”

Sea Trek and Rainforest Adventures will jointly host the final networking event at the 2026 edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART), which is expected to become the largest edition in the past decade. This was announced today by the...

Princess Juliana International Airport Launches Refreshed Website Experience

Princess Juliana International Airport (PJIAE) is proud to announce the launch of its refreshed website experience, introducing a more modern, user-friendly, and visually appealing digital platform for passengers, visitors, and stakeholders worldwide. Designed with...

Yoda Guy Announces International Winners

When That Yoda Guy Movie Museum Foundation wanted to make their Creative Children's Competition international, they reached out to associates at the Galactic Academy, a worldwide Star Wars-themed youth organization with members across the globe focused on creativity,...

St. Maarten Flavors 2026 Officially Launched at Press Conference hosted by the St. Maarten Tourist Bureau

The 2026 edition of St. Maarten Flavors was officially launched during a press conference on May 15, hosted by the St. Maarten Tourist Bureau & St. Maarten Hospitality & Trade Association (SHTA), introducing a refreshed vision for the island’s beloved culinary...

Orco Bank Volunteers Restore Youth Greenhouse and CommunityGazebo in First Orco Cares Initiative

On Saturday, May 16, 2026, a team of Orco Bank Sint Maarten employees took to the streets of Sucker Garden as part of SXM Doet, completing two hands-on community improvement projects under the bank's newly launched OrcoCares program. In partnership with the No Kidding...

St Dominic High student named overall winner of Yoda Guy Creative Contest

Fourteen-year-old Lise-Amyona Petion of St. Dominic High School has been named the Overall Winner of the Creative Children’s Initiative organised by the That Yoda Guy Movie Foundation.   As the Overall Winner, Lise-Amyona received the competition’s grand prize, a...

SOL Petroleum Supports SXM Doet with Fuel Voucher Contribution

SXM Doet is pleased to announce the generous contribution of twenty (20) gas vouchers from SOL Antilles N.V in support of the 2026 edition of SXM Doet. The fuel vouchers will be used to assist SXM Doet’s volunteer coaches, who play an essential role in ensuring the...

That Yoda Guy Star Wars Creative Initiative – Finalist Announced 

That Yoda Guy Movie Museum Foundation is proud to announce the finalists of its national and international creative initiative inspired by the legendary Star Wars universe and Sint Maarten Carnival.  This global project invited students from Sint...

SXM Doet Hosts First Ever Kick-Off Party to Unite Volunteers, Sponsors, and Organizations

SXM Doet is excited to announce its very first Kick-Off Party, set to take place on Friday, May 8th, 2026, from 4:30 PM to 7:30 PM at the Dutch Quarter Community Center, on Zorg en Rust Road. In previous years, SXM Doet traditionally hosted a “Thank You Party”...