SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

SHTA and Winair Sign Partnership Agreement to Promote Destination St. Maarten/St. Martin

In a joint effort to strengthen the promotion of destination St. Maarten / St. Martin, Windward Islands Airways International N.V. (Winair) and the St. Maarten Hospitality & Trade Association (SHTA) have signed a new partnership agreement aimed at supporting each...

SHTA’s Robert Dubourcq Meeting & Training Center Sees Busiest Month till Date

The St. Maarten Hospitality & Trade Association's Robert Dubourcq meeting and training center saw its busiest month since its opening in August 2023. The meeting and training room has been booked over half of the working days of the past month - a...

SHTA Expands Online Travel Agents (OTA) Index with 100 New OTAs in Hotel, Activities, MICE and Villa Segments

The St. Maarten Hospitality and Trade Association (SHTA) has expanded its online database of Online Travel Agents (OTA’s) with an additional 100 operators in an attempt to stimulate the tourism driven St. Maarten economy. The online OTA Index is especially intended to...

Michael Lake Nominated as First Female CFO of Princess Juliana International Airport

Simpson Bay, July 4, 2025 – Princess Juliana International Airport Operating Company N.V. (PJIAE), represented by Chairman Richard Gibson Jr., along with the Holding Company N.V. (PJIAH) Chairman Kelvin Bloyden, Managing Director Perry Wilson, and CEO Mr. Michael...

SHTA Academy Expands with Additional August Training Series

The St. Maarten Hospitality & Trade Association (SHTA) and EHP International announces an additional “SHTA Academy” training series this August. The expanded offering—featuring specialized masterclasses in customer service, sales, business etiquette, and...

Princess Juliana International Airport Welcomes Adoptable Dogs to the Terminal Through Partnership with SXM Paws

Simpson Bay, June 29, 2025 – This past weekend, Princess Juliana International Airport (PJIAE) was filled with wagging tails and smiling travelers as adoptable dogs made a special appearance in the terminal. The initiative is part of a new partnership between PJIAE...

Musical Theatre Workshop Raises €880 for FREEGAN Food Foundation

Song, Dance, and Plant-Based Power for a Good Cause Houten, June 21, 2025 — The musical theatre workshop Real Women Have Curves has raised an impressive €880 for the FREEGAN Food Foundation. Nine enthusiastic participants immersed themselves in singing, acting, and...

WENDY’S Now Open to Locals and Visitors at Princess Juliana International Airport

Simpson Bay, June 5, 2025 – Princess Juliana International Airport (PJIAE) is proud to announce the grand opening of a brand-new Wendy’s restaurant in the Meet & Greet area. This exciting new addition follows the earlier launch of the Wendy’s concession in the...

SXM DOET Celebrates 11 Years of Successful Community Impact and Volunteerism

“The 11th edition is a testament to the island’s resilience, strength, adaptability, and collective spirit!” PHILIPSBURG, Sint Maarten –  SXM DOET proudly celebrated its 11th successful year of fostering community spirit, volunteerism, and positive change...

Celebrate Strength, Sisterhood & Song: Open Musical Theatre Class “REAL WOMEN HAVE CURVES” at NIA

Philipsburg, St. Maarten – June 2025 — The stage is set, the lights are on, and the spirit of Broadway is coming alive on St. Maarten! Join the Tribute Troupe for a vibrant and empowering open class of the hit musical “REAL WOMEN HAVE CURVES” on Wednesday, June...