Philipsburg, Sint Maarten – Monday, December 1, 2025, With music, vision, and ambition filling the room, II Brothers Entertainment officially launched its Carnival 2026 campaign on Friday night at the Real Auto Showroom with a press conference centered around the theme 5.10.55 — Three Anniversaries. One Epic Carnival.
The evening, hosted by Gee Money, highlighted the coming together of three milestones: five years of II Brothers Entertainment, ten years of Real Auto, and fifty-five years of Sint Maarten Carnival.
Opening the event, company founder Bernard Richardson welcomed the audience and thanked supporters for their continued loyalty, noting that the journey of II Brothers Entertainment has been driven by passion and community.
Real Auto’s Vincent Hinds spoke on behalf of the dealership, describing its tenth anniversary as a major achievement and calling the partnership with II Brothers Entertainment a celebration of culture, people, and progress.
Since 2021, II Brothers Entertainment has helped shape the modern Carnival experience through major productions and international artist bookings. Performers over the years have included Busy Signal, Bounty Killer, Kranium, I-Wayne, Jada Kingdom, Junior Kelly, Teejay, Gramps Morgan, Wayne Wonder, Ridge, Trilla G, Pudaz, and Khallion. The company announced that it will now expand into promotions, branding, merchandising, artist management, and booking operations in 2026.
Business opportunities within the Carnival Village will also increase, with one exclusive company being selected to brand the II Brothers booth and truss throughout the season.
J’ouvert 2026 will see a brand-new entry from the company with the theme “INVASION,” described as a full street takeover powered by powder, paint, music, and nonstop movement.
The company will also release a Carnival 55 Anniversary Package priced at US $35, designed by George Sokoto of Koto Creative Group, including commemorative items focused on celebrating 55 years of Carnival. A new all-day “Happy Day” concept will also launch during the season.
Youth and community initiatives include donations to Junior Parade troupes, support for Junior Queens, and assistance to junior Calypso and Road March competitors.
Through media partnerships with Julians Promos, Ultimate Experience Productions, Trini Jungle Juice, Tempo, Jr. Lee, Bahayogi, Nicey Bwoss, and JLova, Carnival 2026 is expected to receive massive regional and international coverage.
The Ultimate Carnival Experience Raffle was officially launched, featuring a grand prize trip for two to Carnival 2026 with full VIP access, merchandise, and US $500 cash. Tickets go on sale December 1 for US $40.
The company also announced an upcoming Caribbean tour and new sports development partnerships with both the Sluggers Softball and Dodgers Baseball teams.
The night concluded with a strong call to sponsors, partners, and business leaders to align themselves with Carnival 55, which organizers described as a once-in-a-generation milestone. As speakers emphasized throughout the evening, the message was clear: Five. Ten. Fifty-Five. Three anniversaries. One epic Carnival and the countdown to Sint Maarten Carnival 2026 have officially begun.