Philipsburg – The St. Maarten Hospitality & Trade Association is pleased to announce CC1 as the main sponsor for the Crystal Pineapple Awards to be held on Friday November 20th at the Sonesta Maho Beach Resort and Casino. CC1 has carved a niche in the market with its line of best-in-class products, chief among which are Coca-Cola, Sprite, Dasani, Powerade, Canada Dry, Presidente, Corona Extra, Budweiser, Michelob, and others. As such the company has become one of the largest distributors on St. Maarten.


After operating as B&C Beverages Distributors N.V., the company rebranded and restructured itself as CC1 St. Maarten in 2014 – 2015. “For over 30 years B&C has brought to the market many of the international top brands enjoyed by many generations. The name change comes along with a significant investment by CC1 corporate headquarters in Puerto Rico for new facilities and infrastructure to strengthen its commitment to premier services and quality in the local market.CC1’s top priority is the ‘Customer First Philosophy’. Committed to provide premium products, excellent service and professionalism in everything we do through authenticity, innovation and leadership; always focused on our customers and consumers


The new facilities maximize the reach and efficiency of the company, with a goal of providing deliveries within 24hrs. In September 2015, the company reinforced their beer portfolio with the acquisition of the Presidente Beer, the #1 Beer of the Caribbean. With the slogan ‘Refreshing the Island with the Best’, we are stronger than ever and most importantly, focused on developing St. Maarten’s economy and wellness “ said Ada iris Delgado, General manager of CC1 St. Maarten.
In addition to being the main sponsor for the Crystal Pineapple Awards, two of CC1’s employee’s have been nominated in the category Trade. The CC1 nominees are:

Jonelie M. Velez – Departmental Manager /Supervisor of the Year – Trade

Alex Smith – Employee of the Year – Trade

Both employees have been featured in The Daily Herald Weekender edition and their nomination videos can be viewed online at the Crystal Pineapple YouTube Page.

The Crystal Pineapple Award Ceremony, the St. Maarten Hospitality & Trade Association’s largest annual event, will be celebrating its 10th Anniversary this year alongside the 45th Anniversary of the SHTA.

To date the Awards Gala is the ONLY event on the island that recognizes Hospitality & Trade personnel, organizations and associations for their contribution towards the tourism industry. During the 2015 “Night of the Industry Stars” themed Gala Awards, individuals who are employed in the Hospitality and Trade industry will receive awards in the categories of Accommodations, Restaurants & Bars, Trade, Timeshare, as well the category Outstanding Community Service Achievement, Best Entertainer of the year and Best Customer Service Representative.

Tickets for the Crystal Pineapple Awards are on sale for $150 dollars and can be purchased at the SHTA office on the Pond fill. Limited seating is available for the night as tickets sales are increasing. Therefore early purchase ensures a seat at this year’s spectacular 10th Anniversary Crystal Pineapple awards and the 45th Anniversary celebration of the St. Maarten Hospitality and trade Association. The SHTA, the largest business representative on the island, is dedicated to bringing quality to all aspects of life on St. Maarten by promoting sustainable economic development for its members in cooperation with the social partners and the creation of a fair marketplace. For more information, please contact the SHTA office: 542-0108, e-mail or visit our website .


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