SHTA Feed
Welcome to SHTA News and Announcements
Orco Bank Hosts Inspiring All-Employee Summit “Reimagining Work with AI” Featuring Amelia Kallman
Orco Bank hosted its 2025 Employee Summit across all three islands where the bank operates: Bonaire, Sint Maarten, and Curaçao. The event brought together employees from every department for an afternoon focused on innovation, collaboration, and the future of work....
Caribbean Cinema to Host Highly Anticipated, Absolutely-Not-Ordinary Birthday Extravaganza for FREEGAN Founder DJ
St. Maarten — Move over red carpet, make way for emerald green! This Saturday November 22nd at 9:30 AM sharp—yes, morning people, this is your moment—DJ, founder and managing director of the FREEGAN Food Foundation, will once again celebrate his birthday in what has...
SMART Partners Officially Kick Off Road to the 2026 Edition
On Thursday November 6th, the four historic partners of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) officially began the eight-month runway to its 18th edition, taking place June 22nd–26th, 2026. The venue was held at Grand Case Beach Club’s new...
Princess Juliana International Airport Celebrates St. Maarten’s Day with Johnny Cakes for Passengers and Employees
Princess Juliana International Airport Operating Company N.V. (PJIAE) proudly joined the celebration of the 66th St. Maarten’s Day, beginning the morning with participation in the Around-the-Island Relay Race. This marked the first time an official PJIAE team took...
Multi Ship Days Kicks Off 2025-2026 Cruise Season
PORT ST. MAARTEN – The first five cruise ship day took place on Thursday, November 6, 2025, signaling we are now in high season 2025-2026. The ships in port were the Azamara Quest, Star Pride, Valiant Lady, Star of the Seas, and Independence of the Seas, bringing...
Mindful Retreat for a Cause: Community Comes Together to Support Freegan Food Foundation
ST. MAARTEN, October 2025 — On Saturday, November 8th, from 9:00 AM to 3:00 PM, Inspired, in collaboration with Freegan Food Foundation and Villa Avanti, invites the community to a Mindful Retreat for a Cause — a rejuvenating day of reflection, connection, and...
Princess Juliana International Airport Appoints New Corporate Communications Officer
Simpson Bay, St. Maarten November 4,2025 — Princess Juliana International Airport Operating Company N.V. (PJIAE) is pleased to announce the appointment of Ms. Cassie Schoutens as the new Corporate Communications Officer. Ms. Schoutens, who has been an integral part of...
Winair Hosts Groundbreaking RABIC Conference to Advance Regional Travel
The conference was attended by delegates from various islands in the Eastern Caribbean. SIMPSON BAY--Winair successfully hosted the inaugural Regional Aviation and Border Interconnectivity Conference (RABIC), marking a milestone in regional collaboration among...
The World is Invited to Celebrate Sint Maarten Carnival 55! II Brothers Entertainment Marks 5 Years of Unstoppable Vibes with a Massive Anniversary Show — Saturday, APRIL 25, 2026!
PHILIPSBURG, SINT MAARTEN – November 4, 2025. The countdown is on! The heartbeat of the Caribbean is calling Sint Maarten Carnival is turning 55, and II Brothers Entertainment is celebrating 5 epic years of bringing world-class entertainment to the island’s...
JW Marriott to Host St. Maarten / St. Martin Annual Regional Tradeshow (SMART) 2026
The JW Marriott St. Maarten Beach Resort & Spa will host the 18th edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART), scheduled for June 22–26, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA) on...
Daily Herald Article “SHTA: Recent Hotel Robberies ‘A Concern,’ But St. Maarten Still Among Safest Destinations”
PHILIPSBURG--The St. Maarten Hospitality and Trade Association (SHTA) has described the recent robberies at jewellery stores located inside hotels as “a concern,” but stressed that such incidents remain exceptions in what it called one of the Caribbean’s safest...
Princess Juliana International Airport Welcomes the Princess Walk to its Runway for the First Time
Simpson Bay, St. Maarten October 27, 2025 – Last Sunday at 4 am (before the start of a regular day at the airport) Princess Juliana Internation Airport (SXM) transformed its runway into a glowing path of pink for the first ever annual Breast Cancer Awareness Princess...
Orco Bank Supports Local Sports at Battle of the Saints Netball Tournament
Philipsburg, October 29th, 2025. Orco Bank proudly supported the St. Maarten Netball Association’s “Battle of the Saints 2025” tournament, held from October 22 to 26, 2025.The event brought together teams from across the Caribbean — including St. Lucia, Trinidad &...
SHTA SXM Padel-CC1 Mixer Highlights Themes of Tourism Growth & Sustainability
PHILIPSBURG, St. Maarten – October 3, 2025 – The St. Maarten Hospitality & Trade Association (SHTA) convened more than 100 members of the island’s business and tourism community on Thursday evening at SXM Padel for a networking mixer sponsored by CC1. The...
St. Maarten Returns with a Splash at the 2025 Annapolis Sailboat Show
Philipsburg, St. Maarten — October 14, 2025— The St. Maarten Marine Trades Association (SMMTA), in collaboration with the St. Maarten Tourist Bureau (STB), proudly represented St. Maarten at the Annapolis Sailboat Show this past weekend. With support from key sponsors...
SMART Launches “Chirp First Early Bird Initiative”
For its expanded 2026 edition, the St. Maarten Annual Regional Tradeshow (SMART) allows "Early Bird" subscribers to "Chirp First" where they want to be seated on the tradeshow floor. The "Chirp First Early Bird offer" is available until December 1st 2026, after which...
Freegan Food Foundation Faces Loss of Major Sponsor — Calls on St. Maarten to Keep its Food Bank Alive
Philipsburg, St. Maarten — 13-Oct-25 — The Freegan Food Foundation, known for its community-based Freegan Food Market and family coaching program, has announced that one of its long-term sponsors is no longer able to continue their support. The decision, linked to...
SHTA Launches “BuyerBook” to Enhance Tourism Economy
As of this year, the St. Maarten Hospitality & Trade Association (SHTA) will maintain a digital "BuyerBook." This resource provides SHTA members with 24/7 access to valuable contacts made at trade shows and meetings. The SHTA BuyerBook aims to further stimulate...