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Welcome to SHTA News and Announcements
SHOWME Caribbean Partners with WMVision to Deliver Caribbean Live Content to Global Media
(Pictured at the IBC tradeshow in Holland, from right to left) Peter Levy, President of WMVision; Pete McKee, Managing Director of WMVision; Sabine Berger, Co-Founder of SHOWME Caribbean and Tyler Speicher, Director of Project Management at...
St. Maarten Flavors Beyond the Plate” Slated for June – Culinary celebration expands with art, culture, and creative experiences
PHILIPSBURG – The St. Maarten Hospitality & Trade Association (SHTA), in partnership with the St. Maarten Tourism Bureau (STB), today announced its "St. Maarten Flavors" program for June 2026. A more comprehensive and immersive program including island art and a...
SMART Announces Dates 2026 and Newly Added Features
The 2026 edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) will be held from the 22nd to 26th of June, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA), in close cooperation with the St. Maarten...
Princess Juliana International Airport Turns Pink for Breast Cancer Awareness Month
Simpson Bay, 2 October 2025 – In honor of Breast Cancer awareness month, Princess Juliana International Airport (PJIAE) has illuminated its façade in pink, symbolizing solidarity and support for those affected by breast cancer. This initiative is part of a broader...
Moonlight Golf Lights Up Mullet Bay Golf Course
MULLET BAY: Lately 20 avid golfers split up into 5 teams and headed out to Mullet Bay Golf Course to show off their skills in the softly star-lit darkness. The moon decided to do a “no show “ but each team had two flashlights to see their way and desperately try to...
SXM Padel Group Brings Padel to New Shores: Unveiling Public Courts in Suriname
Philipsburg, St. Maarten – [October 1, 2025] – SXM Padel Group, the pioneering force behind the spread of the world’s fastest-growing sport across new regions, proudly announces the construction of two brand-new public padel courts at the Torarica Resort in Suriname....
Tourism Arrivals and Expenditure Dutch Side (Part 3)
There are two publicly available reports on Tourism Expenditure.The first one is the TES reports on Average Daily Expenditure (ADE) and arrivals on a yearly basis. The latest report available is 2023.When applying the methodology for both cruise and stayover 2024 can...
Travel Data Part IV
SHTA appreciates the response the CBCS provided to The Daily Herald. We hope that everyone takes the time to read the article and take to heart what is being said. The CBCS is quite clear in the economic impact of getting this critical statistic of tourism expenditure...
Telem Wins Triple Recognition at Ookla Speedtest Awards
Telem’s transformation continues; driving innovation for a digital future Philipsburg, Sint Maarten — September 24, 2025 — Telem is proud to announce that it has been awarded three prestigious Speedtest Awards™ by Ookla®, the global leader in internet testing and...
Oyster Bay Beach Resort Management Team Strengthens Bonds at SXM Padel Club
St. Maarten, September 29, 2025 – Oyster Bay Beach Resort (OBBR) continues to invest in the growth and unity of its leadership team. This week, members of the management staff took part in a dynamic team-building session at SXM Padel Club, the island’s first padel...
SHTA Argues for Sustainable Tourism Development on World Tourism Day
In 2018, the St. Maarten Hospitality & Trade Association (SHTA) published a vision with island improvement points for when it would celebrate its 55th birthday in 2025. The vision focused on quality of life for all St. Maarten residents as its highest goal,...
SHTA’s VISIT St. Maarten Magazine Publisher Offers MICE Campaign
NorthSouthNet, publisher of St. Maarten Hospitality & Trade Association (SHTA) in-room VISIT Magazine in partnership with e-group communications, this month symbolically launched a new Meetings & Incentives, Conferences & Exhibition Campaign at the...
WINAIR Marks Historic Milestone with First All-Female ATR Flight
Philipsburg, Sint Maarten – September 25, 2025 – Windward Island Airways International (WINAIR) N.V. proudly celebrates a historic moment in Caribbean aviation: the successful operation of its first all-female ATR flight on September 24, 2025, connecting Sint Maarten...
Pink Sunset Sail Adds Fourth Boat for 10th Anniversary Celebration
Record demand drives expansion for fundraising event in support of the Positive and Elektralytes Foundations SIMPSON BAY, St. Maarten — September 23, 2025 — Aqua Mania Adventures is proud to announce that the 10th Anniversary edition of the Pink Sunset Sail has...
SHTA Hosts Advanced “AI for Business” Training for Member Companies
On Thursday, member companies of the St. Maarten Hospitality & Trade Association (SHTA) gathered at the Robert Dubourcq Training Center for an intensive, full-day workshop focused on integrating Artificial Intelligence (AI) into business operations and marketing....
Economic Indicator 2024: Total Stayover Market (Part 2)
From Dutch side occupancy and the exit survey data, Dutch side stayover visitors can be calculated: Dutch Side stayover visitors 2024Independent Vacation Rental MarketIndependent Vacation Rentals Dutch SideDutch Side Hotels & ResortsTotal Dutch Side Stayover...
Economic Indicator: Independent Vacation Rental Market St. Maarten (Part 1)
Background & Method: Exploration of the St. Maarten Vacation Rental Market Context: The St. Maarten Hospitality & Trade Association produces hotel occupancy rates on a monthly basis with a robust sample. Over 2024, the Dutch side of the island had 3,568...
Amuseum Naturalis at The Old House Hosts Three Activities for Heritage Day on Saturday, September 20th
French Quarter, St. Martin—Amuseum Naturalis at The Old House will host three free activities on the morning of Saturday, September 20th. The Les Fruits de Mer association will lead a guided tour of the Amuseum at 10am. The Société d'Histoire de Saint-Martin will...