SHTA Feed
Welcome to SHTA News and Announcements
Princess Juliana International Airport Welcomes the Princess Walk to its Runway for the First Time
Simpson Bay, St. Maarten October 27, 2025 – Last Sunday at 4 am (before the start of a regular day at the airport) Princess Juliana Internation Airport (SXM) transformed its runway into a glowing path of pink for the first ever annual Breast Cancer Awareness Princess...
Orco Bank Supports Local Sports at Battle of the Saints Netball Tournament
Philipsburg, October 29th, 2025. Orco Bank proudly supported the St. Maarten Netball Association’s “Battle of the Saints 2025” tournament, held from October 22 to 26, 2025.The event brought together teams from across the Caribbean — including St. Lucia, Trinidad &...
SHTA SXM Padel-CC1 Mixer Highlights Themes of Tourism Growth & Sustainability
PHILIPSBURG, St. Maarten – October 3, 2025 – The St. Maarten Hospitality & Trade Association (SHTA) convened more than 100 members of the island’s business and tourism community on Thursday evening at SXM Padel for a networking mixer sponsored by CC1. The...
St. Maarten Returns with a Splash at the 2025 Annapolis Sailboat Show
Philipsburg, St. Maarten — October 14, 2025— The St. Maarten Marine Trades Association (SMMTA), in collaboration with the St. Maarten Tourist Bureau (STB), proudly represented St. Maarten at the Annapolis Sailboat Show this past weekend. With support from key sponsors...
SMART Launches “Chirp First Early Bird Initiative”
For its expanded 2026 edition, the St. Maarten Annual Regional Tradeshow (SMART) allows "Early Bird" subscribers to "Chirp First" where they want to be seated on the tradeshow floor. The "Chirp First Early Bird offer" is available until December 1st 2026, after which...
Freegan Food Foundation Faces Loss of Major Sponsor — Calls on St. Maarten to Keep its Food Bank Alive
Philipsburg, St. Maarten — 13-Oct-25 — The Freegan Food Foundation, known for its community-based Freegan Food Market and family coaching program, has announced that one of its long-term sponsors is no longer able to continue their support. The decision, linked to...
SHTA Launches “BuyerBook” to Enhance Tourism Economy
As of this year, the St. Maarten Hospitality & Trade Association (SHTA) will maintain a digital "BuyerBook." This resource provides SHTA members with 24/7 access to valuable contacts made at trade shows and meetings. The SHTA BuyerBook aims to further stimulate...
SHOWME Caribbean Partners with WMVision to Deliver Caribbean Live Content to Global Media
(Pictured at the IBC tradeshow in Holland, from right to left) Peter Levy, President of WMVision; Pete McKee, Managing Director of WMVision; Sabine Berger, Co-Founder of SHOWME Caribbean and Tyler Speicher, Director of Project Management at...
St. Maarten Flavors Beyond the Plate” Slated for June – Culinary celebration expands with art, culture, and creative experiences
PHILIPSBURG – The St. Maarten Hospitality & Trade Association (SHTA), in partnership with the St. Maarten Tourism Bureau (STB), today announced its "St. Maarten Flavors" program for June 2026. A more comprehensive and immersive program including island art and a...
Migratory Bird Festival at Amuseum Naturalis 9am to Noon Saturday, October 11th
French Quarter, St. Martin—The public is invited to a free festival celebrating St. Martin’s migratory birds this Saturday, October 11th! The Migratory Bird Festival will be held from 9am to noon at Amuseum Naturalis at The Old House in French Quarter. The event will...
Princess Juliana International Airport Celebrates First Even Movie Night for 250 Kids
Simpson Bay, 5 October 2025 – On Friday, October 3, Princess Juliana International Airport (PJIAE) proudly hosted its first-ever kids movie night, welcoming 250 children for an evening of entertainment, community connection, and joy. The free event was part of PJIAE’s...
SMART Announces Dates 2026 and Newly Added Features
The 2026 edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) will be held from the 22nd to 26th of June, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA), in close cooperation with the St. Maarten...
Princess Juliana International Airport Turns Pink for Breast Cancer Awareness Month
Simpson Bay, 2 October 2025 – In honor of Breast Cancer awareness month, Princess Juliana International Airport (PJIAE) has illuminated its façade in pink, symbolizing solidarity and support for those affected by breast cancer. This initiative is part of a broader...
Moonlight Golf Lights Up Mullet Bay Golf Course
MULLET BAY: Lately 20 avid golfers split up into 5 teams and headed out to Mullet Bay Golf Course to show off their skills in the softly star-lit darkness. The moon decided to do a “no show “ but each team had two flashlights to see their way and desperately try to...
SXM Padel Group Brings Padel to New Shores: Unveiling Public Courts in Suriname
Philipsburg, St. Maarten – [October 1, 2025] – SXM Padel Group, the pioneering force behind the spread of the world’s fastest-growing sport across new regions, proudly announces the construction of two brand-new public padel courts at the Torarica Resort in Suriname....
Tourism Arrivals and Expenditure Dutch Side (Part 3)
There are two publicly available reports on Tourism Expenditure.The first one is the TES reports on Average Daily Expenditure (ADE) and arrivals on a yearly basis. The latest report available is 2023.When applying the methodology for both cruise and stayover 2024 can...
Travel Data Part IV
SHTA appreciates the response the CBCS provided to The Daily Herald. We hope that everyone takes the time to read the article and take to heart what is being said. The CBCS is quite clear in the economic impact of getting this critical statistic of tourism expenditure...
Telem Wins Triple Recognition at Ookla Speedtest Awards
Telem’s transformation continues; driving innovation for a digital future Philipsburg, Sint Maarten — September 24, 2025 — Telem is proud to announce that it has been awarded three prestigious Speedtest Awards™ by Ookla®, the global leader in internet testing and...