SHTA Feed
Welcome to SHTA News and Announcements
Oyster Bay Beach Resort Management Team Strengthens Bonds at SXM Padel Club
St. Maarten, September 29, 2025 – Oyster Bay Beach Resort (OBBR) continues to invest in the growth and unity of its leadership team. This week, members of the management staff took part in a dynamic team-building session at SXM Padel Club, the island’s first padel...
SHTA Argues for Sustainable Tourism Development on World Tourism Day
In 2018, the St. Maarten Hospitality & Trade Association (SHTA) published a vision with island improvement points for when it would celebrate its 55th birthday in 2025. The vision focused on quality of life for all St. Maarten residents as its highest goal,...
SHTA’s VISIT St. Maarten Magazine Publisher Offers MICE Campaign
NorthSouthNet, publisher of St. Maarten Hospitality & Trade Association (SHTA) in-room VISIT Magazine in partnership with e-group communications, this month symbolically launched a new Meetings & Incentives, Conferences & Exhibition Campaign at the...
WINAIR Marks Historic Milestone with First All-Female ATR Flight
Philipsburg, Sint Maarten – September 25, 2025 – Windward Island Airways International (WINAIR) N.V. proudly celebrates a historic moment in Caribbean aviation: the successful operation of its first all-female ATR flight on September 24, 2025, connecting Sint Maarten...
Pink Sunset Sail Adds Fourth Boat for 10th Anniversary Celebration
Record demand drives expansion for fundraising event in support of the Positive and Elektralytes Foundations SIMPSON BAY, St. Maarten — September 23, 2025 — Aqua Mania Adventures is proud to announce that the 10th Anniversary edition of the Pink Sunset Sail has...
SHTA Hosts Advanced “AI for Business” Training for Member Companies
On Thursday, member companies of the St. Maarten Hospitality & Trade Association (SHTA) gathered at the Robert Dubourcq Training Center for an intensive, full-day workshop focused on integrating Artificial Intelligence (AI) into business operations and marketing....
Economic Indicator 2024: Total Stayover Market (Part 2)
From Dutch side occupancy and the exit survey data, Dutch side stayover visitors can be calculated: Dutch Side stayover visitors 2024Independent Vacation Rental MarketIndependent Vacation Rentals Dutch SideDutch Side Hotels & ResortsTotal Dutch Side Stayover...
Economic Indicator: Independent Vacation Rental Market St. Maarten (Part 1)
Background & Method: Exploration of the St. Maarten Vacation Rental Market Context: The St. Maarten Hospitality & Trade Association produces hotel occupancy rates on a monthly basis with a robust sample. Over 2024, the Dutch side of the island had 3,568...
Amuseum Naturalis at The Old House Hosts Three Activities for Heritage Day on Saturday, September 20th
French Quarter, St. Martin—Amuseum Naturalis at The Old House will host three free activities on the morning of Saturday, September 20th. The Les Fruits de Mer association will lead a guided tour of the Amuseum at 10am. The Société d'Histoire de Saint-Martin will...
Week Against Food Waste: Let’s Rethink Expiration Dates and Save Good Food
Philipsburg, Sint Maarten — This week marks the Week Against Food Waste, a global call to action to reduce the millions of tons of food that are thrown away every year while still being perfectly good to eat. The Freegan Food Foundation is raising awareness here on...
Richard Santaga Wins 2026 Events Calendar Photo Contest
Out of the submitted pictures for the 2026 Event Calendar Photo Contest, a winning picture was selected this week by the St Maarten Hospitality and Trade Association (SHTA) in conjunction with main sponsor Amstel Bright. The association congratulates Richard Santaga,...
Update: Resumption of Operations at PJIA
Simpson Bay, September 8, 2025 – With the successful reopening of the runway at Princess Juliana International Airport (PJIA), we are pleased to announce that airport operations have officially resumed. We extend our sincere gratitude to the emergency response teams,...
Update: Positive Progress, Runway Expected to Reopen Soon
Simpson Bay, September 8, 2025 –Authorities continue to work diligently to remove the WestJet aircraft from the runway at Princess Juliana International Airport (PJIA). A recovery team from WestJet is also on site to complete the operation. At this time, progress is...
Winair Expands Cargo Services Through Partnership with World Cargo Solutions
Philipsburg, Sint Maarten – September 3, 2025 – Winair (Windward Islands Airways) is proud to announce a new partnership with World Cargo Solutions (WCS), one of the largest global cargo management companies, to strengthen air cargo services across Sint...
Princess Juliana International Airport Secures Southwest Airlines Service with Nine Weekly Flights to St. Maarten
Simpson Bay, August 21, 2025 – Princess Juliana International Airport (PJIAE) is proud to announce that it has finalized an agreement with Southwest Airlines to launch nine weekly flights to St. Maarten beginning in Spring 2026. This milestone marks a significant...
Princess Juliana International Airport Hosts Annual Family Fun Day at Loterie Farm
Simpson Bay, August 25, 2025 – Princess Juliana International Airport (PJIAE) successfully hosted its annual Family Fun Day on Sunday at the beautiful Loterie Farm, bringing together employees and their loved ones for a day filled with games, laughter, and lasting...
Emile Levons Appointed as New Chief Operating Officer of Julianna International Airport
Simpson Bay, August 21, 2025 – Princess Juliana International Airport Operating Company N.V. (PJIAE), represented by Chairman Richard Gibson Jr., along with the Holding Company N.V. (PJIAH) Chairman Kelvin Bloyden, Managing Director Perry Wilson, and CEO Mr. Cleaver,...
Winair Coconut Deals are back!
Philipsburg, Sint Maarten – August 2025 Winair is thrilled to announce the return of its popular Coconut Deals, offering passengers the chance to fly across our network for rock-bottom promotional fares starting at just $19.99, $29.99, and $39.99 (excluding...