SHTA Feed
Welcome to SHTA News and Announcements
Mindful Retreat for a Cause: Community Comes Together to Support Freegan Food Foundation
ST. MAARTEN, October 2025 — On Saturday, November 8th, from 9:00 AM to 3:00 PM, Inspired, in collaboration with Freegan Food Foundation and Villa Avanti, invites the community to a Mindful Retreat for a Cause — a rejuvenating day of reflection, connection, and...
Princess Juliana International Airport Appoints New Corporate Communications Officer
Simpson Bay, St. Maarten November 4,2025 — Princess Juliana International Airport Operating Company N.V. (PJIAE) is pleased to announce the appointment of Ms. Cassie Schoutens as the new Corporate Communications Officer. Ms. Schoutens, who has been an integral part of...
Winair Hosts Groundbreaking RABIC Conference to Advance Regional Travel
The conference was attended by delegates from various islands in the Eastern Caribbean. SIMPSON BAY--Winair successfully hosted the inaugural Regional Aviation and Border Interconnectivity Conference (RABIC), marking a milestone in regional collaboration among...
The World is Invited to Celebrate Sint Maarten Carnival 55! II Brothers Entertainment Marks 5 Years of Unstoppable Vibes with a Massive Anniversary Show — Saturday, APRIL 25, 2026!
PHILIPSBURG, SINT MAARTEN – November 4, 2025. The countdown is on! The heartbeat of the Caribbean is calling Sint Maarten Carnival is turning 55, and II Brothers Entertainment is celebrating 5 epic years of bringing world-class entertainment to the island’s...
JW Marriott to Host St. Maarten / St. Martin Annual Regional Tradeshow (SMART) 2026
The JW Marriott St. Maarten Beach Resort & Spa will host the 18th edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART), scheduled for June 22–26, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA) on...
Daily Herald Article “SHTA: Recent Hotel Robberies ‘A Concern,’ But St. Maarten Still Among Safest Destinations”
PHILIPSBURG--The St. Maarten Hospitality and Trade Association (SHTA) has described the recent robberies at jewellery stores located inside hotels as “a concern,” but stressed that such incidents remain exceptions in what it called one of the Caribbean’s safest...
Princess Juliana International Airport Welcomes the Princess Walk to its Runway for the First Time
Simpson Bay, St. Maarten October 27, 2025 – Last Sunday at 4 am (before the start of a regular day at the airport) Princess Juliana Internation Airport (SXM) transformed its runway into a glowing path of pink for the first ever annual Breast Cancer Awareness Princess...
Orco Bank Supports Local Sports at Battle of the Saints Netball Tournament
Philipsburg, October 29th, 2025. Orco Bank proudly supported the St. Maarten Netball Association’s “Battle of the Saints 2025” tournament, held from October 22 to 26, 2025.The event brought together teams from across the Caribbean — including St. Lucia, Trinidad &...
SHTA SXM Padel-CC1 Mixer Highlights Themes of Tourism Growth & Sustainability
PHILIPSBURG, St. Maarten – October 3, 2025 – The St. Maarten Hospitality & Trade Association (SHTA) convened more than 100 members of the island’s business and tourism community on Thursday evening at SXM Padel for a networking mixer sponsored by CC1. The...
St. Maarten Returns with a Splash at the 2025 Annapolis Sailboat Show
Philipsburg, St. Maarten — October 14, 2025— The St. Maarten Marine Trades Association (SMMTA), in collaboration with the St. Maarten Tourist Bureau (STB), proudly represented St. Maarten at the Annapolis Sailboat Show this past weekend. With support from key sponsors...
SMART Launches “Chirp First Early Bird Initiative”
For its expanded 2026 edition, the St. Maarten Annual Regional Tradeshow (SMART) allows "Early Bird" subscribers to "Chirp First" where they want to be seated on the tradeshow floor. The "Chirp First Early Bird offer" is available until December 1st 2026, after which...
Freegan Food Foundation Faces Loss of Major Sponsor — Calls on St. Maarten to Keep its Food Bank Alive
Philipsburg, St. Maarten — 13-Oct-25 — The Freegan Food Foundation, known for its community-based Freegan Food Market and family coaching program, has announced that one of its long-term sponsors is no longer able to continue their support. The decision, linked to...
SHTA Launches “BuyerBook” to Enhance Tourism Economy
As of this year, the St. Maarten Hospitality & Trade Association (SHTA) will maintain a digital "BuyerBook." This resource provides SHTA members with 24/7 access to valuable contacts made at trade shows and meetings. The SHTA BuyerBook aims to further stimulate...
SHOWME Caribbean Partners with WMVision to Deliver Caribbean Live Content to Global Media
(Pictured at the IBC tradeshow in Holland, from right to left) Peter Levy, President of WMVision; Pete McKee, Managing Director of WMVision; Sabine Berger, Co-Founder of SHOWME Caribbean and Tyler Speicher, Director of Project Management at...
St. Maarten Flavors Beyond the Plate” Slated for June – Culinary celebration expands with art, culture, and creative experiences
PHILIPSBURG – The St. Maarten Hospitality & Trade Association (SHTA), in partnership with the St. Maarten Tourism Bureau (STB), today announced its "St. Maarten Flavors" program for June 2026. A more comprehensive and immersive program including island art and a...
Migratory Bird Festival at Amuseum Naturalis 9am to Noon Saturday, October 11th
French Quarter, St. Martin—The public is invited to a free festival celebrating St. Martin’s migratory birds this Saturday, October 11th! The Migratory Bird Festival will be held from 9am to noon at Amuseum Naturalis at The Old House in French Quarter. The event will...
Princess Juliana International Airport Celebrates First Even Movie Night for 250 Kids
Simpson Bay, 5 October 2025 – On Friday, October 3, Princess Juliana International Airport (PJIAE) proudly hosted its first-ever kids movie night, welcoming 250 children for an evening of entertainment, community connection, and joy. The free event was part of PJIAE’s...
SMART Announces Dates 2026 and Newly Added Features
The 2026 edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) will be held from the 22nd to 26th of June, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA), in close cooperation with the St. Maarten...