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Welcome to SHTA News and Announcements
SHTA Selects NIA As Cultural Icon to Highlight 2026 Events Calendar
This week, the St. Maarten Hospitality & Trade Association (SHTA) selected the National Institute of Arts (NIA) to highlight its 2026 Events Calendar. This was jointly announced by the association and the main sponsor of the 2026 calendar edition, Amstel Bright by...
SHTA and Divico’s Amstel Bright Open 2026 Events Calendar Season, Call for Island Events
The St. Maarten Hospitality & Trade Association (SHTA) and Divico Distributors today officially opened the run-up timeframe to SHTA's 2026 Event Calendar. The organizations call on island event organizers, NGO's, clubs, hotels and restaurants to submit any planned...
SHTA and Winair Sign Partnership Agreement to Promote Destination St. Maarten/St. Martin
In a joint effort to strengthen the promotion of destination St. Maarten / St. Martin, Windward Islands Airways International N.V. (Winair) and the St. Maarten Hospitality & Trade Association (SHTA) have signed a new partnership agreement aimed at supporting each...
SHTA’s Robert Dubourcq Meeting & Training Center Sees Busiest Month till Date
The St. Maarten Hospitality & Trade Association's Robert Dubourcq meeting and training center saw its busiest month since its opening in August 2023. The meeting and training room has been booked over half of the working days of the past month - a...
SHTA Expands Online Travel Agents (OTA) Index with 100 New OTAs in Hotel, Activities, MICE and Villa Segments
The St. Maarten Hospitality and Trade Association (SHTA) has expanded its online database of Online Travel Agents (OTA’s) with an additional 100 operators in an attempt to stimulate the tourism driven St. Maarten economy. The online OTA Index is especially intended to...
Successful ‘Dinner Chantant’ in Aalsmeer Raises €1250 for Freegan Foodbank
Aalsmeer, July 6, 2025 This Saturday evening, a special benefit event took place in Aalsmeer: an intimate Dinner Chantant in support of the Freegan Food Foundation. In the beautifully decorated garden of host Marit, 25 guests enjoyed a fully plant-based three-course...
Michael Lake Nominated as First Female CFO of Princess Juliana International Airport
Simpson Bay, July 4, 2025 – Princess Juliana International Airport Operating Company N.V. (PJIAE), represented by Chairman Richard Gibson Jr., along with the Holding Company N.V. (PJIAH) Chairman Kelvin Bloyden, Managing Director Perry Wilson, and CEO Mr. Michael...
SHTA Academy Expands with Additional August Training Series
The St. Maarten Hospitality & Trade Association (SHTA) and EHP International announces an additional “SHTA Academy” training series this August. The expanded offering—featuring specialized masterclasses in customer service, sales, business etiquette, and...
Princess Juliana International Airport Welcomes Adoptable Dogs to the Terminal Through Partnership with SXM Paws
Simpson Bay, June 29, 2025 – This past weekend, Princess Juliana International Airport (PJIAE) was filled with wagging tails and smiling travelers as adoptable dogs made a special appearance in the terminal. The initiative is part of a new partnership between PJIAE...
Musical Theatre Workshop Raises €880 for FREEGAN Food Foundation
Song, Dance, and Plant-Based Power for a Good Cause Houten, June 21, 2025 — The musical theatre workshop Real Women Have Curves has raised an impressive €880 for the FREEGAN Food Foundation. Nine enthusiastic participants immersed themselves in singing, acting, and...
WENDY’S Now Open to Locals and Visitors at Princess Juliana International Airport
Simpson Bay, June 5, 2025 – Princess Juliana International Airport (PJIAE) is proud to announce the grand opening of a brand-new Wendy’s restaurant in the Meet & Greet area. This exciting new addition follows the earlier launch of the Wendy’s concession in the...
SXM DOET Celebrates 11 Years of Successful Community Impact and Volunteerism
“The 11th edition is a testament to the island’s resilience, strength, adaptability, and collective spirit!” PHILIPSBURG, Sint Maarten – SXM DOET proudly celebrated its 11th successful year of fostering community spirit, volunteerism, and positive change...
Celebrate Strength, Sisterhood & Song: Open Musical Theatre Class “REAL WOMEN HAVE CURVES” at NIA
Philipsburg, St. Maarten – June 2025 — The stage is set, the lights are on, and the spirit of Broadway is coming alive on St. Maarten! Join the Tribute Troupe for a vibrant and empowering open class of the hit musical “REAL WOMEN HAVE CURVES” on Wednesday, June...
Freegan Food Foundation Ranks 14th in National Appeltje van Oranje Voting — Highest of All Caribbean Initiatives
St. Maarten, June 3, 2025 — The Freegan Food Foundation is proud to announce that we have placed 14th out of 50 in the national online voting round for the prestigious Appeltjes van Oranje 2025, a major recognition awarded by the Oranje Fonds. With more than 38,000...
Every Win Counts: Princess Juliana International Airport Honors Staff Through Good News Tuesday
Simpson Bay, May 29, 2025 – Princess Juliana International Airport (PJIAE) is proud to announce the launch of “Good News Tuesday”, a new internal initiative dedicated to recognizing and celebrating the outstanding contributions of its team members. During the first...
CHTA Caribbean Marketplace 2025 Kicked Off in Antigua
Last Monday evening, the 43rd edition of “Caribbean Marketplace” kicked off in Antigua. In addition to a two-day tradeshow, the event centered around Caribbean tourism and included regional and work group meetings, a Travel Forum, and a Direct Booking Summit for...
Freegan Food Foundation and Ministry of VSA Launch Pilot Program to Support Seniors
SINT MAARTEN (GREAT BAY) - The Freegan Food Foundation, in collaboration with the Ministry of Public Health, Social Development and Labor (VSA), is proud to announce the launch of a four-month pilot program designed to support vulnerable seniors in St. Maarten. This...
Cultural Soul of St. Maarten Takes Center Stage at Soul Beach @ Seaview – Sunday, May 25, 2025
Philipsburg, Sint Maarten – As the Soul Beach Music Festival 2025 sweeps across the island with its signature energy and entertainment, one event promises to connect festivalgoers and locals alike to the deeper rhythms of St. Maarten’s cultural heritage. On Sunday,...