This week, the St. Maarten Hospitality & Trade Association (SHTA) ended its active dispersion campaign of its 2023 edition of its annual Events Calendar. Over the month of January, thousands of calendars were distributed to SHTA members, partners and hotel rooms, the latter via its foldout version in VISIT magazine.

In September 2022, renowned artist Leroy L. Brooks, better known as King Beau Beau, was chosen as St. Maarten Cultural Icon to head the 2023 Events Calendar. SHTA’s 2023 Calendars remain available for residents, visitors, events, and good causes throughout the year at its offices. 

SHTA thanks over 70 St. Maarten organizations contributing to the 2023 edition, and the support of ILTT’s world famous brands Captain Morgan, Smirnoff and Johnnie Walker, as well as Amasterdam, Grant Thornton, Telem Group, the St. Maarten Tourism Bureau, l’Office de Tourisme de Saint-Martin and Europcar for making the 2023 Event Calendar possible.

With its colorful design and its mission to show the liveliness of destination St. Maarten within the Calendar, this Sunday’s Color Walk was considered a good moment to end the campaign. SHTA commends main organizers Kooyman and CPS for its initiative to collect funds for the AIDS foundation and was happy to be able to support such with funds and calendars for those participants making the effort in the walk from the Kooyman store to the finish at the CPS offices.

Suggestions for events for the 2024 edition can be sent to
St. Maarten residents can collect a free personal printed version via the same e-mail address. Digital versions can be downloaded via

The SHTA is dedicated to bringing quality to all aspects of life on St. Maarten by promoting sustainable economic development for its members in cooperation with the social partners and the creation of a fair marketplace. For more information, please contact our office at 542-0108 or visit our website at

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