“Well known card credit brand – Discover Card – has signed on as the main sponsor for St. Maarten/St. Martin’s Annual Regional Tradeshow (SMART) set for May 15-17. The card company will officially launch its campaign for the North Eastern Caribbean at the tradeshow slated for the Sonesta Maho Beach Resort & Casino.
SMART is the biggest marketing effort of the North Eastern Caribbean sub-region for which Princess Juliana International Airport functions as a hub. This is the twelfth year of the tradeshow that draws hoteliers and activities providers from St. Maarten/St. Martin and numerous surrounding islands.
Forty wholesale travel company representatives from South America, including Argentina, Brazil, Panama, Peru, Colombia, and Uruguay, will spend a week here for site and activities inspections and to attend SMART. This is a new initiative to boast the region and, in particular, St. Maarten/St. Martin’s presence in South America by St. Maarten Tourist Bureau, in cooperation with the French side Tourist Office, the Anguilla Tourism Authority and COPA Airlines.”