With a network of over 170 businesses, joining the St. Maarten Hospitality & Trade Association (SHTA) means becoming part of a large family of knowledge, expertise, and valuable business connections. The SHTA is a strong, well-established organization that helps your company achieve more than you can on your own.
As St. Maarten’s business environment evolves at a record pace, it is reassuring to know that you have a trusted partner to turn to for questions, challenges, and—most importantly—solutions.
Membership brings a range of direct benefits that can increase your bottom line, employee satisfaction, service quality, and overall impact on the island’s economy. With more than 50 years of consistent and professional service, SHTA has a proven track record of supporting its members and strengthening St. Maarten’s private sector.
Through close collaboration with government, regional partners, and international organizations, SHTA is dedicated to three key pillars: good governance, a sustainable economy, and a healthy and beautiful island. Members enjoy advocacy, access to market data, networking opportunities, marketing exposure, and connections to both local and international business networks.
By investing in education, environmental initiatives, and business development programs, SHTA is committed to enhancing the quality of life for residents while reinforcing St. Maarten’s position as a leading Caribbean destination.
10 Key Membership Benefits
Business Advocacy
Representing over half of the St. Maarten economy, SHTA is in the loop of developments and represents the voice of the private sector. It also connects members to international business organizations, strengthening regional and global presence.Business Information
Stay informed via our weekly newsletter with business and association news, upcoming events, and exclusive updates. Members also enjoy access to the SHTA Data Library with occupancy rates, cruise figures, cargo, airport, and other key statistics.Networking, Mixers & Trade Shows
SHTA organizes regular networking mixers (70–200 attendees) and major trade shows like SMART and SMILE, providing opportunities to meet partners, explore business prospects, and expand your network both on and off island.B2C Print Media
Gain visibility in SHTA’s in-room hotel magazine and yearly event calendar, offering exposure to visitors, travel agents, and local audiences. Member listings and updates are included at no cost, with reduced advertising rates available.Tourism Network
SHTA acts as a liaison for St. Maarten with regional and international markets through its role in the Caribbean Hotel & Tourism Association (CHTA). Members gain access to industry resources like the OTA Index, Buyer Book, and Hotel & Tourism Factsheet book.Digital Presence
Members are listed on SHTA.com and VisitStMaarten.com, reaching both business and consumer audiences. Non-tourism members are featured under “Doing Business on St. Maarten.”Joint Programs
From St. Maarten Flavors to joint Expedia and TripAdvisor campaigns, SHTA regularly partners with stakeholders to maximize exposure. Members also benefit from media and influencer collaborations.Trainings & Employee Programs
Monthly masterclasses provide training in marketing, communications, customer service, leadership, and labor law updates—helping businesses and their teams excel.SHTA as a Platform
With media channels, events, and sponsorship opportunities, SHTA offers a powerful platform to reach both B2B and B2C audiences.Societal & Environmental Programs
SHTA supports education, environmental initiatives, and sustainable development projects aimed at improving quality of life on the island.
For more information, please email: info@shta.com