Sep 27, 2025 | SHTA, SHTA Article
In 2018, the St. Maarten Hospitality & Trade Association (SHTA) published a vision with island improvement points for when it would celebrate its 55th birthday in 2025. The vision focused on quality of life for all St. Maarten residents as its highest goal,...
Sep 19, 2025 | SHTA, SHTA Article
On Thursday, member companies of the St. Maarten Hospitality & Trade Association (SHTA) gathered at the Robert Dubourcq Training Center for an intensive, full-day workshop focused on integrating Artificial Intelligence (AI) into business operations and marketing....
Sep 18, 2025 | SHTA, SHTA Article
From Dutch side occupancy and the exit survey data, Dutch side stayover visitors can be calculated: Dutch Side stayover visitors 2024Independent Vacation Rental MarketIndependent Vacation Rentals Dutch SideDutch Side Hotels & ResortsTotal Dutch Side Stayover...
Sep 17, 2025 | SHTA, SHTA Article
Background & Method: Exploration of the St. Maarten Vacation Rental Market Context: The St. Maarten Hospitality & Trade Association produces hotel occupancy rates on a monthly basis with a robust sample. Over 2024, the Dutch side of the island had 3,568...
Jul 9, 2025 | Member News, SHTA
In a joint effort to strengthen the promotion of destination St. Maarten / St. Martin, Windward Islands Airways International N.V. (Winair) and the St. Maarten Hospitality & Trade Association (SHTA) have signed a new partnership agreement aimed at supporting each...
May 26, 2025 | Member News, SHTA
Last Monday evening, the 43rd edition of “Caribbean Marketplace” kicked off in Antigua. In addition to a two-day tradeshow, the event centered around Caribbean tourism and included regional and work group meetings, a Travel Forum, and a Direct Booking Summit for...
