SINT MAARTEN (PHILIPSBURG) – The St. Maarten Hospitality and Trade Association (SHTA) today announced its renewed cooperation with International Liquor & Tobacco Trading (ILTT) on The St. Maarten Event Calendar! The partners are calling on all companies, organizers and NGO’s to share planned events for 2022 before November 5th, 2021.
Each iteration of the popular Calendar is spread widely both on island, abroad and via online channels. In addition to its well-known A0 size, the calendar will be showcased in SHTA’s official in-room magazine VISIT St. Maarten. As with each edition, a free copy of the calendar can be obtained by residents and visitors via contacting the SHTA offices.
As a result of its first call for events to SHTA membership, a record amount of events already forms a solid base for the busiest event calendar of its six editions thusfar. Since the inception of the project in 2017, the calendar has become a recognizable visual sighted on St. Maarten and beyond, with its distinctive “Lego Block Look” designed by local artist Loic Bryan. The calendar is often used by foreign representatives, influencers and Caribbean organizations to promote St. Maarten’s liveliness and diversity it offers.
Tradition has it that a St Maarten / St Martin cultural icon features the calendar. All-round Culture icon Clara Reyes and prominent steelpan musician Isidore “Dow” York were the St Maarten cultural professionals featured on the 2020 and 2021 editions respectively. This year’s cultural icon will be announced shortly.
As the pandemic situation continues to ask for caution, the calendar will again address special guidelines for events like mask wearing and social distancing for visitors of events small and large. Even though optimism is in place for 2022 as a year of return, SHTA will underline all listed events are subject to change as health safety will remain of the greatest importance.
SHTA and ILTT hope the 2022 calendar serves as a symbol to the community and visitors that Sint Maarten remains an open, vibrant and dynamic place. Manager Roel Kokkelmans (ILTT) “ILTT stands proud of this year’s long cooperation with the St Maarten Hospitality and Trade Association to jointly show how vibrant our island is, a unique feature!”
In addition to ILTT’s world famous brands Captain Morgan, Smirnoff Vodka and Johnnie Walker Scotch, SHTA thanks Grant Thornton, TelEm Group, the St. Maarten Tourism Bureau and the Office du Tourisme de St Martin for making The 2022 St. Maarten Event Calendar possible.
SHTA calls on companies and NGO’s to send in events they are planning for 2022 for the Calendar before November 5th, 2021 via firstname.lastname@example.org if they have not done so as yet. St. Maarten residents can reserve a free personal printed version via the same mail address.