SAVE THE DATE OCTOBER 25th – 26th, 2019

Crystal Pineapple Award Fundraising Gala

November 23rd, 2019 
Sonesta Maho Beach Resort, Casino & Spa

Calendar 2019

St. Maarten National Events Calendar

Vision for St. Maarten 2025

By means of this document SHTA will try to show its Vision of what an ideal Sint Maarten could like in 2025

SHTA is the largest private business representative on the island. The company is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 25 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.
The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.
The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.


SHTA in cooperation with Carib Beer are excited to announce their 2020 national event calendar. As the country is still recovering from the 2017 hurricane season, the calendar is more relevant than ever to show that Sint Maarten is still alive and vibrant with many...

John A.M. Sandiford to be Master of Ceremonies at SMILE 2019

Digital & Creative Entrepreneur, John A.M. Sandiford will be the Master of Ceremonies of this year’s SMILE event on October 25th and 26th. In addition to his opening speech and moderation, he will inform the public on an application devised by his...

Changes to Accepted Payment Methods Have Negative Consequences

The business community on Sint Maarten is very much concerned with the decision by Management of The Receiver to eliminate the use of all checks as a means of payment. Like it or not, St. Maarten’s predominant tool for financial exchange is still a paper...

Country Before Self, Transparency, Integrity, Objective Financial Evaluation Should Be The Name Of The Game

Over the past months we have seen on the printed local and social media debates, comments, opinions and partial information on 3 major topics: Financing of the airport, U.S. Pre-clearance and lately the potential privatization of the Ports operation. SHTA as the...

SMILE launches Event App

The Sint Maarten Innovation Initiatives Industries Link-Up event (SMILE) launched an event App for its 2nd Edition this 25th/26th of October. The freely downloadable Application provides visitors all the information that is needed for the upcoming business and NGO...

Sonesta Maho Beach Resort, Casino & Spa to host 12th Crystal Pineapple Awards

The St. Maarten Hospitality & Trade Association is excited to announce that Sonesta Maho Beach Resort, Casino & Spa will be the host of the 2019 Crystal Pineapple Awards to be held on November 23rd. SHTA sincerely appreciates the fact that Sonesta Maho Beach...

Founder Travelocity to be Keynote at SMILE

The SHTA announced today that Terry Jones of Travelocity, is to be one of the keynote speakers of the Sint Maarten Innovations, Initiatives and Industries Link-up Event (SMILE). Travelocity is one of the world’s largest travel sites. After building the digital...

Famous YouTube Influencer to Present at SMILE

One of the most well-known influencers of the Kingdom, Bas van Teylingen, is to visit the island end of October. His address “Secrets of Influencer Marketing” will be one of the highlights of the Sint Maarten Innovations, Initiatives and Industries Link-up Event...

Susan Alzner from Shift7 to be keynote at SMILE

Susan Alzner of Shift7 will be one of the keynote speakers at the Sint Maarten Innovations, Initiatives and Industries Link-up Event (SMILE). Organizers were elated to announce this today to mark the final day of SMILE Early Bird Season. Shift 7 believes in the...

Let the Nominations Begin!! The 12th Crystal Pineapple Awards Fundraising Gala

The 12th Annual Crystal Pineapple Awards Fundraising Gala, organized by the St. Maarten Hospitality & Trade Association, officially opens its nomination period on Tuesday September 24th, 2019 and closes on October 14th, 2019. The Award Ceremony is scheduled to be...