SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

SMART 2026 Introduces “Small Hotel Plaza” in Conjunction with BookingSuccess

The most central section of the 2026 St. Maarten / St. Martin Annual Regional Tradeshow (SMART) has been allocated as "Small Hotel Plaza". Participation in this square of dedicated tall boy tables will be offered to hotels under 35 rooms and at a reduced price. Though...

Is St. Maarten a 3 Billion Guilder Economy or 1.8 Billion, New Analysis Challenges Official Picture

Article by the 𝘛𝘩𝘦 𝘗𝘦𝘰𝘱𝘭𝘦𝘴' 𝘛𝘳𝘪𝘣𝘶𝘯𝘦 GREAT BAY--A recent presentation by the Employer Council of St. Maarten has put a sharp spotlight on how the country measures its own economy, arguing that tourism exports, GDP and key fiscal ratios are being overstated because of...

Princess Juliana International Airport (SXM) Unveils New and Exclusive Terminal Building for Private Jet Passengers

Simpson Bay, St. Maarten November 24, 2025 – On Friday, Princess Juliana International Airport (SXM Airport) proudly celebrated the opening of its new exclusive terminal building for private jet passengers, marking yet another milestone in the airport’s continued...

Sol Antilles St. Maarten Strengthens Commitment to Men’s Mental Health 2025

Sol Antilles St. Maarten proudly launched its annual observance of Men’s Week 2025 with a dynamic and insightful one-hour session facilitated by Dr. Van Gaalen of the Mental Health Foundation St. Maarten. The session marked the official start of a week dedicated to...

Launch and Giveaway of Bilingual English – Dutch Edition of Animals Around Me on Saturday, November 29th

French Quarter, St. Martin—The public is invited to celebrate the launch of the new bilingual English-Dutch edition of Animals Around Me/Dieren om mij heen. The book is a coloring book and nature journal featuring 41 animals that live on St. Martin. Originally...

Orco Bank Hosts Inspiring All-Employee Summit “Reimagining Work with AI” Featuring Amelia Kallman

Orco Bank hosted its 2025 Employee Summit across all three islands where the bank operates: Bonaire, Sint Maarten, and Curaçao. The event brought together employees from every department for an afternoon focused on innovation, collaboration, and the future of work....

Caribbean Cinema to Host Highly Anticipated, Absolutely-Not-Ordinary Birthday Extravaganza for FREEGAN Founder DJ

St. Maarten — Move over red carpet, make way for emerald green! This Saturday November 22nd at 9:30 AM sharp—yes, morning people, this is your moment—DJ, founder and managing director of the FREEGAN Food Foundation, will once again celebrate his birthday in what has...

SMART Partners Officially Kick Off Road to the 2026 Edition

On Thursday November 6th, the four historic partners of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) officially began the eight-month runway to its 18th edition, taking place June 22nd–26th, 2026. The venue was held at Grand Case Beach Club’s new...

Princess Juliana International Airport Celebrates St. Maarten’s Day with Johnny Cakes for Passengers and Employees

Princess Juliana International Airport Operating Company N.V. (PJIAE) proudly joined the celebration of the 66th St. Maarten’s Day, beginning the morning with participation in the Around-the-Island Relay Race. This marked the first time an official PJIAE team took...

Multi Ship Days Kicks Off 2025-2026 Cruise Season

PORT ST. MAARTEN – The first five cruise ship day took place on Thursday, November 6, 2025, signaling we are now in high season 2025-2026. The ships in port were the Azamara Quest, Star Pride, Valiant Lady, Star of the Seas, and Independence of the Seas, bringing...