SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

St. Maarten Returns with a Splash at the 2025 Annapolis Sailboat Show

Philipsburg, St. Maarten — October 14, 2025— The St. Maarten Marine Trades Association (SMMTA), in collaboration with the St. Maarten Tourist Bureau (STB), proudly represented St. Maarten at the Annapolis Sailboat Show this past weekend. With support from key sponsors...

SMART Launches “Chirp First Early Bird Initiative”

For its expanded 2026 edition, the St. Maarten Annual Regional Tradeshow (SMART) allows "Early Bird" subscribers to "Chirp First" where they want to be seated on the tradeshow floor. The "Chirp First Early Bird offer" is available until December 1st 2026, after which...

Freegan Food Foundation Faces Loss of Major Sponsor — Calls on St. Maarten to Keep its Food Bank Alive

Philipsburg, St. Maarten — 13-Oct-25 — The Freegan Food Foundation, known for its community-based Freegan Food Market and family coaching program, has announced that one of its long-term sponsors is no longer able to continue their support. The decision, linked to...

SHTA Launches “BuyerBook” to Enhance Tourism Economy

As of this year, the St. Maarten Hospitality & Trade Association (SHTA) will maintain a digital "BuyerBook." This resource provides SHTA members with 24/7 access to valuable contacts made at trade shows and meetings. The SHTA BuyerBook aims to further stimulate...

SHOWME Caribbean Partners with WMVision to Deliver Caribbean Live Content to Global Media

(Pictured at the IBC tradeshow in Holland, from right to left) Peter Levy, President of WMVision; Pete McKee, Managing Director of WMVision; Sabine Berger, Co-Founder of SHOWME Caribbean and Tyler Speicher, Director of Project Management at...

St. Maarten Flavors Beyond the Plate” Slated for June – Culinary celebration expands with art, culture, and creative experiences

PHILIPSBURG – The St. Maarten Hospitality & Trade Association (SHTA), in partnership with the St. Maarten Tourism Bureau (STB), today announced its "St. Maarten Flavors" program for June 2026. A more comprehensive and immersive program including island art and a...

SMART Announces Dates 2026 and Newly Added Features

The 2026 edition of the St. Maarten / St. Martin Annual Regional Tradeshow (SMART) will be held from the 22nd to 26th of June, 2026. This was announced today by the St. Maarten Hospitality & Trade Association (SHTA), in close cooperation with the St. Maarten...

Princess Juliana International Airport Turns Pink for Breast Cancer Awareness Month

Simpson Bay, 2 October 2025 – In honor of Breast Cancer awareness month, Princess Juliana International Airport (PJIAE) has illuminated its façade in pink, symbolizing solidarity and support for those affected by breast cancer. This initiative is part of a broader...

Moonlight Golf Lights Up Mullet Bay Golf Course

MULLET BAY: Lately 20 avid golfers split up into 5 teams and headed out to Mullet Bay Golf Course to show off their skills in the softly star-lit darkness. The moon decided to do a “no show “ but each team had two flashlights to see their way and desperately try to...

SXM Padel Group Brings Padel to New Shores: Unveiling Public Courts in Suriname

Philipsburg, St. Maarten – [October 1, 2025] – SXM Padel Group, the pioneering force behind the spread of the world’s fastest-growing sport across new regions, proudly announces the construction of two brand-new public padel courts at the Torarica Resort in Suriname....