SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

During the full St. Maarten Flavors Month of November, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price of either $69,  $49 (three course meal) or $17.50.

Telem Wins Triple Recognition at Ookla Speedtest Awards

Telem’s transformation continues; driving innovation for a digital future Philipsburg, Sint Maarten — September 24, 2025 — Telem is proud to announce that it has been awarded three prestigious Speedtest Awards™ by Ookla®, the global leader in internet testing and...

Oyster Bay Beach Resort Management Team Strengthens Bonds at SXM Padel Club

St. Maarten, September 29, 2025 – Oyster Bay Beach Resort (OBBR) continues to invest in the growth and unity of its leadership team. This week, members of the management staff took part in a dynamic team-building session at SXM Padel Club, the island’s first padel...

SHTA Argues for Sustainable Tourism Development on World Tourism Day

In 2018, the St. Maarten Hospitality & Trade Association (SHTA) published a vision with island improvement points for when it would celebrate its 55th birthday in 2025. The vision focused on quality of life for all St. Maarten residents as its highest goal,...

SHTA’s VISIT St. Maarten Magazine Publisher Offers MICE Campaign

NorthSouthNet, publisher of St. Maarten Hospitality & Trade Association (SHTA) in-room VISIT Magazine in partnership with e-group communications, this month symbolically launched a new Meetings & Incentives, Conferences & Exhibition Campaign at the...

WINAIR Marks Historic Milestone with First All-Female ATR Flight

Philipsburg, Sint Maarten – September 25, 2025 – Windward Island Airways International (WINAIR) N.V. proudly celebrates a historic moment in Caribbean aviation: the successful operation of its first all-female ATR flight on September 24, 2025, connecting Sint Maarten...

Pink Sunset Sail Adds Fourth Boat for 10th Anniversary Celebration

Record demand drives expansion for fundraising event in support of the Positive and Elektralytes Foundations SIMPSON BAY, St. Maarten — September 23, 2025 — Aqua Mania Adventures is proud to announce that the 10th Anniversary edition of the Pink Sunset Sail has...

SHTA Hosts Advanced “AI for Business” Training for Member Companies

On Thursday, member companies of the St. Maarten Hospitality & Trade Association (SHTA) gathered at the Robert Dubourcq Training Center for an intensive, full-day workshop focused on integrating Artificial Intelligence (AI) into business operations and marketing....

Amuseum Naturalis at The Old House Hosts Three Activities for Heritage Day on Saturday, September 20th

French Quarter, St. Martin—Amuseum Naturalis at The Old House will host three free activities on the morning of Saturday, September 20th. The Les Fruits de Mer association will lead a guided tour of the Amuseum at 10am. The Société d'Histoire de Saint-Martin will...

Week Against Food Waste: Let’s Rethink Expiration Dates and Save Good Food

Philipsburg, Sint Maarten — This week marks the Week Against Food Waste, a global call to action to reduce the millions of tons of food that are thrown away every year while still being perfectly good to eat. The Freegan Food Foundation is raising awareness here on...

Richard Santaga Wins 2026 Events Calendar Photo Contest

Out of the submitted pictures for the 2026 Event Calendar Photo Contest, a winning picture was selected this week by the St Maarten Hospitality and Trade Association (SHTA) in conjunction with main sponsor Amstel Bright. The association congratulates Richard Santaga,...